Scalable or Just Lazy? Podcast Tourism is Killing Your Results

Unknown Speaker (0:00): We have so many people are worried about AI replacing us. I don't think that's going to happen at all. It's helping us. Maybe having something around AI. And not saying, obviously, you have to have something around the hot topic, but something that will speak to the client's pains and concerns and worries in that, that day and time.

Unknown Speaker (0:20): I think that helps you compound and grow.

Unknown Speaker (0:23): Welcome to the podcast interview marketing show where we explore big ideas with leading experts on how to grow your brand and business with targeted podcast interviews.

Jessica Morgan (0:37): Welcome back to the podcast interview marketing show. Today, Jessica Morgan, our chief operating officer, and I discuss one of the biggest problems we see today. People are doing a lot of interviews, but they're getting very little results. They show up, they talk, the episode goes live, and then nothing happens. No promotion, no follow-up, no repurposing, no strategy, and no results.

Jessica Morgan (1:08): We call this podcast tourism and it's not a marketing strategy. It's a hobby. It's an activity Because a podcast interview should not be treated like a one time conversation. It should be treated like an asset. Done well, it builds trust, authority, relationships, content, referrals, and ultimately business results.

Jessica Morgan (1:33): Done poorly, well, it can actually hurt your brand. In this episode, we talk about how to stop being a lazy guest and start being a strategic thought leader. You'll hear how to prepare for the interview, promote it after it goes live, repurpose it into content, and use every interview to build momentum instead of just checking another box. Because the goal is not more interviews. The goal is more results from every interview.

Jessica Morgan (2:04): Jessica, we talk a lot about this and let's talk about the elephant in the room. The big problem. We hear this from prospects that come to us and there's lots of interviews, but there's little results. There's frustration. Then I've heard people refer to it as podcast tourism or the lazy guest syndrome.

Jessica Morgan (2:29): Can you unpack that and actually explain what that means and what's causing the problem?

Unknown Speaker (2:35): Absolutely. So what I would say is what we call here, it's podcast guessing, instead of podcast guesting, but also just being on the podcast, having zero strategy around it. And then as soon as it airs, you do nothing with it. We've had so many guests tell us like, yeah, you know, I've been kind of lazy with that, or I've been kind of lazy with doing anything with it. Here at Interview Valley, we want to think of it as an asset.

Unknown Speaker (3:01): I've talked to more and more people who are like, yes, that's exactly what I think of it the same way that interview it's an asset. However, what's the strategy behind it? If you don't have a clear plan of attack to treat it as an asset, it becomes lazy guesting or podcast tourism. Nothing's happening around that. And so, what I've heard a lot more lately is in this age of AI, people are looking for trust, right?

Unknown Speaker (3:26): And treating social media as not social media anymore, like LinkedIn is your trust authority. And so what are you doing with your interview to increase and amplify the results and also use to hire your trust authority? And so I think there's the big kind of unpacking, if you say is strategy. If you don't have a strategy around what you're doing, the second that interview airs, you can do all the preparation. You can do that.

Unknown Speaker (3:52): You have a wonderful interview, but if you do nothing with it, you're not going to get any results from that interview.

Jessica Morgan (3:59): And I, we were just came back from that, a great event, Drew McClellan, at Agency Management Institute. And as we were thinking about this, I was like, there was no speaker up there that I would call a lazy speaker. They were they were amazing. They prepared before. They knew why they were there, what they were talking about.

Jessica Morgan (4:21): Right? Granted, you know, they they prepared their slides. One of the best ones didn't have any slides, but now as we come back, they're promoting it. They're going to repurpose it, all of that, and I'm thinking they wouldn't come to Denver to speak on a stage without being prepared. Just show up, I'll talk, I know my stuff.

Jessica Morgan (4:41): They wouldn't leave that conference as soon as they got off the stage and not connect with anyone. That is unfathomable as a in person guest, right, as an in person speaker, but I think that's the norm on podcast interviews.

Unknown Speaker (5:00): I agree. And it's also you wouldn't go to an event like that. Leave the event, do nothing. And then just expect the next, say it's another large level platform to just contact you organically. And that's what I think a lot of people do with podcasts.

Unknown Speaker (5:13): They're like, okay, I'm going to go on all of these podcasts. And then you know what? Rogan's going to call me. It's going to be wonderful. And it's not, if you're not doing anything to amplify and to really just have, you know, make the most out of those assets, you're not going to be gaining the social media followers and the exposure that you would be if you were doing something with that interview to get you to that next tier of podcasts, if you will.

Jessica Morgan (5:40): Yeah. And I don't believe that people understand how much harm they're doing to their brand with this podcast guesting tourism. Because once again, let's go back to a physical thing. When you go to a physical event, you usually see the speakers there beforehand. They're talking with people.

Jessica Morgan (6:01): After they finish their talk. Right? They don't just walk off the stage and get on a plane never to be seen again. No. They're interacting with people.

Jessica Morgan (6:09): They're getting pictures with people. They're asking answering questions. Right? That's where the magic is happening after conversation. They continue the conversation there.

Jessica Morgan (6:23): The other thing from the harm it's doing to you, think about if you were invited to speak at an event and you came, you weren't prepared, you spoke, then you ghosted the entire audience afterwards, that word would get around. That event organizer would tell other ones or they'd say, Hey, I saw you had so and so on your stage. What did you think of them? They're going to tell them. Instead of this one event leading to another, leading to another in this upward spiral, you can kill yourself in an industry very, very quickly.

Jessica Morgan (7:05): I can think of, you know, a one prospect that came to us and they had a great company, right? There's a great product, great message, all the rest of that, and they were frustrated because they had worked with another agency and I think they had done like 50 interviews in like three months or something. It was just obscene, and they were doing the same interview over and over and over. As we do, we check with a lot of our hosts to vet potential clients. And I remember reaching out to a couple of hosts and said, what did you think of them?

Jessica Morgan (7:40): And they're like, I would never have them on again. Right. They showed up, they were late, they were unprepared, They were demanding. And then afterwards, they ghosted me. Right?

Jessica Morgan (7:54): I sent them emails saying their event was live. They didn't even respond to that. They didn't share it. They didn't post it. We had to tell this person that you have polluted the podcasting cycle so much that no no legitimate hosts are gonna have you on.

Jessica Morgan (8:14): In that ninety day blitz that you did, you did more harm than good. And they're like, well, that's what my agency told me to do. I'm like, yeah, how's that working out for you? Right?

Unknown Speaker (8:26): Exactly. Yeah. And it's podcasting as large of a kind of ethos that it is. It's very small and podcasters talk to each other. They go to the events, they talk to each other.

Unknown Speaker (8:35): And like you said, that word gets around. And so, it's just, it's, and the word I keep coming back to is strategy, but it's, you need a partner who has a clear plan of attack of how, you know, you get from point A to point Z at the end of the interview. But on top of that, you know, you can have a strategy, but if you're not implementing it, like we sometimes say till we're blue in the face, this is what you need to do to get these results, to make the, make the asset worthwhile. If you're not doing it and you know you're not doing it, how can you expect results? And so, thankfully we do have a lot of abilities and services that we can do to implement that for our clients.

Unknown Speaker (9:14): But it's one of those things where I have time and time again, we have these conversations about repurpose, get out there and promote, make sure you're connecting and networking with the host. Because a lot of times those clients like potential leads and all that come from the host themselves that will say, Hey, I have, you know, this person, this person that I think will be great for your company. If you didn't give a good impression right there on the podcast interview, they're not going to refer these people to you because that's their trust that they're giving into you. And so I just, it, it baffles my mind and I have such a hard time sometimes because I'm like, I'm saying the same thing over and over again, but if you're not taking it seriously and honestly, you're showing up as a lazy guest, if you will. And audience can tell when you're regurgitating information, have zero passion or emphasis behind it.

Unknown Speaker (10:06): And so I get some people are like, I might, I want to, that might be a bad interview. I might not want to repurpose and such. We can make, you know, we could shine it into a diamond if we will. But on top of that though, at least just having some sort of plan of attack afterwards of, the episode goes live. I do this.

Unknown Speaker (10:26): Like we have a promotional checklist that we'll send out to our clients. Like, Hey, it goes live. This is what you do next. Then you do this. Then you do this.

Unknown Speaker (10:33): Okay. Two months later, you do this. Treating it in the long term and thinking about a clear approach to what do I do when the interview or when the episode goes live, because it doesn't end at the. Interview at all.

Jessica Morgan (10:46): If you were calling it strategy, and I think sometimes that can be this big esoteric word, right? It's, it's a recipe, right? It's a recipe that we've refined over a decade. Right. We know what works.

Jessica Morgan (10:59): And some people say, well, I don't want to do all that. Okay. You're an adult. You don't have to do anything, but I can tell you that if you make a cake and forget the flour because you don't want to use flour or whatever, Don't complain to me when you don't like the results with it. If you want get the results, then you better follow it.

Jessica Morgan (11:24): Right? There's, you know, in sports and stuff like that, you can come up with your own golf swing. Good luck. Right. But you're probably not going to get the results.

Jessica Morgan (11:33): Right. Go to a coach, go to a pro and says, this is how you get results with it. Right. It's that strategy. It's learning from others.

Unknown Speaker (11:43): Yeah, absolutely. And that's, yeah, like you mentioned before about the just massive exposure, I feel like so many times people, I, I hate to say it, but it's the, it's the, you know, agencies that just spray and pray and send out to a million different things. There's zero target. Like you said, it's polluting, polluting the whole entire podcast industry that it's, there's no clear strategy. There's no precision.

Unknown Speaker (12:10): There's no positioning. There's no, you know, the your topics to kind of change up your interviews and treat it like chapters of a book or anything like that. It's just, you're not going to gain any real authority by being on 9,000,000 podcasts across multiple industries and doing nothing with it. It needs to be targeted. Like you talk about it's you know, the two brothers in the basement doing a podcast, like that's not where your audience is.

Unknown Speaker (12:39): And I think about that as well. When we talk about knowing where your audience is, that's where I would place the most emphasis on your marketing and on your repurposing. And so we've had people that are like, I really need to get more followers on Instagram. Wonderful. What is it that who are you targeting?

Unknown Speaker (12:59): Well, I'm targeting real estate investors. Why would you put more emphasis into your Instagram then? Because my thought behind that is, you know, our health and wellness clients and the people that looking to spread the word about maybe microplastics or something like that. Absolutely. That is where your audience is.

Unknown Speaker (13:16): You know, the homesteader, etcetera. Instagram is where it's at. If they are the real estate investors or the business leaders or the CEOs, I wouldn't be putting my time and effort into Instagram. I would be putting my time and effort into LinkedIn. And so repurposing, getting those reels, those clips, spreading it, connecting through LinkedIn is where I'd be putting my effort.

Unknown Speaker (13:39): So it's not just it's, it's like you said, it's the precision. Things that we've tested for so many years and we know it's where do you want to show up and where do you want to show up consistently? And consistency is the true key.

Jessica Morgan (13:53): You use some words in there like, I want a massive exposure and then authority. Well, those two aren't always the same. Right? There's a lot of people that are known, but aren't trusted. I always say if you want massive exposure, you don't need a podcast.

Jessica Morgan (14:11): Just go streaking. That's massive exposure. If you want to be known by everyone, commit a heinous crime. You'll make it on every national news. People for decades will know your first, middle, and last name.

Unknown Speaker (14:28): But how's that going to help your business? Do you

Unknown Speaker (14:31): want to be known for?

Unknown Speaker (14:32): Well, what do you want to be known for? It's going to hurt your business. Streaking is going to hurt your credibility in the market. So it's not just exposure. It's not just being known.

Jessica Morgan (14:47): It's what are you ultimately trying to optimize for. I think that comes a lot with the preparation that you're talking about before you even think about getting on an interview.

Unknown Speaker (14:58): Absolutely. Like before you get on an interview, you need to know who the listeners are so you could speak directly to them and to their pain points and their problems. And so when you have you're on a podcast and you can directly speak to the pain and the possible like obstacles and roadblocks and such that the listeners are hitting, they're so much more likely to reach out to you. And so positioning it that way, but then also repurposing it with those clips, you're going to reach even more people whose pain is essentially the same, but preparing and knowing who the audience is, knowing what it is that their pain points are, how you can help knowing about the host, even listening to an episode beforehand. So you can kind of refer back to that.

Unknown Speaker (15:46): It just adds so much more trust and honestly, being truly genuine on a podcast interview that right there is going to amplify your know, like trust. And it's just going to make those clients be like, Hey, Tom was such a great guest. He knows exactly what I'm going through. I'm going to reach out to him because I want to see how he can help me in my business. And so I just think it's so important and it's preparation, repurposing, promoting.

Unknown Speaker (16:14): It's, you know, a lot of the P words that we don't, you know, we recommend in the podcasting cycle, if you will. And it's so often missed by so many people.

Jessica Morgan (16:27): But it sounds like a lot of work, right? When people say, well, I just, I just want to get up, show up there and talk. Right. So how do you that to make it easier to get more results? Right.

Jessica Morgan (16:41): Maybe even how can I get the more results with even less effort? Because that's, you know, we're always trying to get, more return on investment. Every bit, every person is, right, of trying to have, put less in and get more out.

Unknown Speaker (17:01): Absolutely. You hire an agency like Interview Valet who will do it all for you. Just kidding. No. Really, it's and I get it.

Unknown Speaker (17:09): I hear so many people say it it sounds like so much work. And, you know, you were talking about Drew McClellan's event and, Laurie Hyby did a wonderful presentation about LinkedIn. And I remember she was saying, I post every single day on LinkedIn and everyone was like, that sounds like a lot of work, but the effort she's seen from it and the, or the results she's seen from it. Honestly, I'd put the work in time and time again. And so she showed a really easy, she's like, you know what?

Unknown Speaker (17:35): Beginning of the year, I break down my quarterly themes. I break down all of this. So yes, you could say it sounds like a lot of work, but with all the tools that we have with AI and such, it's really not. You know, you could say, all right, I'm going to set a clear plan of attack. I'm going to set reminders or something like that.

Unknown Speaker (17:56): And I'm going to say when the interview goes live, I do these three things. And a lot of those you can set up for reminders or scheduling out the, you know, repurposing and such. Even just mentioning the host. Hey, I had a wonderful after the interview. Tag the host on LinkedIn.

Unknown Speaker (18:13): I had a wonderful interview with, you know, so and so on this host. I'm looking forward for it to drop all of that sort of stuff. It's definitely scalable by taking, you know, one interview can promote or can produce so much content. When you think about reels that you can, you could do, you could do five Reels even more from one interview and spread those out over six months if you want to, right? You can do a repurpose or, excuse me, like quote cards or, any sort of content you could create blog posts.

Unknown Speaker (18:46): You can create, you could create an email newsletter. Like there's so much you can create with one interview that you don't have to do more interviews to get more content. You have to do more with the one interview that you have.

Jessica Morgan (19:00): I'm going to put it back on that. You don't need to hire interview valet for this. Right? We're very selective in the clients that we take, but we share, we share openly how we do it. Right?

Jessica Morgan (19:11): My book that I wrote years ago, it's outdated now, but there's been people that have used that and executed on it. There's been agencies that read that book and reached out to me and said, Can I use this to build my agency? I think of one guy during COVID in South Africa and I'm like, Yeah, that is not a market we're going after. Please let me know how I can help you down there. So it's really this idea of just make sure whatever you're doing you get the maximum value out of it.

Jessica Morgan (19:41): Absolutely. If you're doing interviews and you're not getting results, to do another interview is doubling down on a losing hand. So slow down, maybe even stop and figure out what is missing. Because if it's not working, doing twice as much will not get you more results. Right.

Jessica Morgan (20:00): And that's when people say, well, I need bigger interviews. Well, if you're not converting on a small interview, going on a bigger interview is not going to change that. So, and the great part is, is like you said, today there are so many tools, there's so many resources available there. You don't have to do it all. There's only one thing that the founder, the talent, the, the spokesperson can't do, And that's outsource the performance.

Jessica Morgan (20:30): Right now, are trying that with AI. It doesn't work. Right. People can tell that in office in authenticity. Right?

Jessica Morgan (20:38): But you know, you can have people find the podcast for you, right? They're going to have to license a lot of databases. They can do the outreach for you. Please don't let them pitch for you, right? They'll, they'll destroy your domain if they do that right with spam.

Jessica Morgan (20:56): You can have people prep you for it. Right. That's what PR agencies are known for. Right. You can even get feedback afterwards.

Jessica Morgan (21:02): There's people that can repurpose for you. So don't feel like, well, I don't have the time to do this. Well, you don't have the time not to do this because if you're going to carve out an hour of your day and not do everything else, don't call it marketing. Right? That's a hobby at that point.

Unknown Speaker (21:19): You know, you just, you're just talking for fun.

Unknown Speaker (21:22): Yeah, absolutely. No. And there's, you know, you, you kind of stopped at the feedback area, but I think there's so much, you know, there's more to the circle, if you will, of the promoting, the repurposing, all of that. And like you said, that's even scalable. You know, you can have a VA who puts together, you know, every single time, every single interview you get this, this, this, and this.

Unknown Speaker (21:42): And then you can schedule it on your social media. Like there's so many ways to make it scalable. And I know you don't have to hire interview valet completely joking, but it is one of those things where, you know, this we've seen it work where you get, you know, you find the correct audience, but like you said, your why is so much more important. Here we work with missionaries instead of mercenaries, not the people who just want to be on more and more and more and more and more interviews. The people who know what they want to talk about, why they want to talk about it, make sure they know who they want to talk to and just really bringing that passion behind it and having that clear plan of attack makes all the difference.

Unknown Speaker (22:25): And that's where we're seeing the results is when people are doing that prep work beforehand and they're saying, okay, this is, this is everything I have in a nutshell. Help me turn this into a really good strategy. And it's okay. Here's, we're doing the outreach. It's the right audience.

Unknown Speaker (22:39): We're doing the, you know, the prep work before the interview. We're doing you do the interview, and then we're giving you feedback on it, how to improve in the future. Now, okay, it's live. Let's promote it. Let's repurpose it with all of this information.

Unknown Speaker (22:52): And then if we need to, let's realign at the top again. You know, let's just reevaluate all of that. And so it's definitely a scalable strategy. If you spend the time in the beginning to make sure that you have the correct plan of attack, the right approach, and you set up a repeatable strategy because that's what it is, is repeating. But then also Drew McClellan's event was Rashad Takawala talked and he said something that was so profound to me, but it was, you know, our phones are constantly re upping, right?

Unknown Speaker (23:29): Getting their new operating systems. We're on like 17 right now. How when's the last time we've re upped our mental, our mental operating system, but on the same time like that, how when's the last time you've updated your marketing strategy? When's the last time you've sat there and reevaluate it and said, okay, is this working the way I want it to? No?

Unknown Speaker (23:49): Well, let's tweak it. Let's go back to the starting point and let's have the, the let's be empowered to do that. Let's not be scared. Let's go back and say, this isn't working. What do we need to do now?

Unknown Speaker (24:02): And instead of just doing more and hoping that it works, like you said, let's go back, let's stop, let's recalibrate. And then let's start again.

Jessica Morgan (24:11): So, so true. And I see people pitch to be on our show, right? And it's cold pitches and you look and they'll say, you know, guest one sheet twenty twenty four is, is, is the literal file name on it. It blows my mind. I'm thinking you're still talking about the things that you talked about two years ago?

Jessica Morgan (24:33): You haven't updated that? We work with our clients, you know, to continually update those. You should be always thinking about new things that are timely but also timeless. So, you need to be updating those continually if you want to be relevant really in the market.

Unknown Speaker (24:52): That's the thing. So many people are worried about being irrelevant or replaceable. If you're not updating and rethinking and coming with new, not even new material, but new ideas and new approaches, you're going to become irrelevant. Right? Like, and that's where our world is changing and the business world is changing so fast that you need to be re upping those topics and those ideas.

Unknown Speaker (25:20): And it doesn't have to be, you need to write a new book every year and promote that. It's just more so coming with a fresh eyes, fresh approach.

Jessica Morgan (25:27): That is so important. You know, it's this exposure continues to compound, right? That it's not that first interview that you're going to be, you know, all your dreams are going to be met. Each one's going to build on itself. Or I would also say decay on itself.

Jessica Morgan (25:45): Right? Inflate, your bank account can compound, but also inflation can compound. Right? One is good. One is painful.

Jessica Morgan (25:53): Right? And so the idea is that if you're always at the cutting edge and talking about new things, it's like, wow, this person is really a thought leader. If I hear someone that is talking about the same things they talked about ten years ago, if I hear them still talking about, you know, here's the ten tips to start your first blog right in 2026, their credibility, has inflated away or deflated away, I guess, in that. So looking at that of like what you can do, can you speak to that a little bit about that compounding effect of everything you do?

Unknown Speaker (26:34): Absolutely. I mean, like you said, building on those interviews and building on, you know, you use them to, like you said, it's evergreen, right? And so you can refer back to those interviews on top of that, but just the compounding of, I think it's also knowing what the audience wants to hear as well and being knowledgeable about what's going on in the industry. Right. And so, you know, we have so many people are worried about AI replacing us.

Unknown Speaker (27:01): I don't think that's going to happen at all. It's helping us. And so, maybe, you know, having something around AI and not saying obviously you have to have something around the hot topic, but something that will speak to the client's pains and concerns and worries in that day and time. I think that helps you compound and grow and all that. I'm not sure if that answers your question, Tom, but just really making sure that you are building upon every interview so that you can still refer back to some things that you were talking about maybe six months to a year ago, but it's not the same stuff.

Unknown Speaker (27:36): And it's something that we're building on and we're growing with and really, but it's also relevant that people are able to listen to this a year from now and go, okay, you know, maybe it's not blogs, but now we can apply that same strategy to our AI outreach or something like that. Right? And so I do not recommend AI outreach, but it's, it's maybe something where it's something that we're using AI for like creating a skill or, you know, our creativity is still so important. That's the one thing AI cannot represent or replicate in such or replace. And so making sure that you still have original thoughts and creativity, and you're bringing those original thoughts, that's going to help those large language models notice real, true, authentic conversations.

Unknown Speaker (28:23): And that's, what's going to lead to those large language models, referring back to stuff that you've said, or, or when someone does a Google search of, you know, I need the five best SEO companies, right. Or something like that. L E O companies. It's pulling all that long form content and recommending your company and such, because that might already be something that you're talking about.

Jessica Morgan (28:44): Jessica, if somebody's listened to this and they're like, Oh, that sounds a little bit like me. Maybe I have been doing podcast tourism. Maybe I have been a lazy guest. Right. What would you say to

Unknown Speaker (28:59): First of I don't think there's any guilt or shame in that. I think so many people do that. So I wouldn't dwell on the past. I would look towards what you're going to do in the future. Right.

Unknown Speaker (29:06): And so, okay, you've done those, even if you have done some lazy guesting, if you will, and they've gone active in the last month or something like that. That's not a wasted opportunity. You can still promote those. You can still repurpose those. You can still get that information out there.

Unknown Speaker (29:22): On top of that, okay, what are you going do going forward? Is what I would post to them. Okay. You've been a lazy guest. That's fine.

Unknown Speaker (29:29): What are we going to do going forward? What, you know, what is your plan of attack? What is your strategy? I encourage you to sit there and think about it of what do I want to gain from podcasting? What do I, who do I want to reach?

Unknown Speaker (29:41): And what do I want to say? And so knowing those things, you're able to build a clear plan of attack after every interview. I think, some actionable things, if you will though, is saying, okay, after every interview, when I get that notification that it goes live, I will post on LinkedIn. I will tag the host and take the show. I will create, or I'll have someone on my team or an outsourced agent create three reels.

Unknown Speaker (30:06): Now I'm going to schedule one with some, you know, some great quotes or sound bites from the interview. I'm going to create three posts and I'm going to do one every month from here on out. Then I'm going to also create a blog post with it. I'm going to get the transcript. I'm going to do that.

Unknown Speaker (30:23): You know what you can also do? You can upload that transcript into any, I keep saying transcript, transcript into any of like Claude or ChatGPT and say, what other content can I create with this? Ask those large language models. Like what are your ideas? And grow from there with that and saying, okay, you know, it recommends I send out, you know, two newsletters, you know, one in this month, say right here, and then one, four months from now.

Unknown Speaker (30:50): And just really taking that. And you can even ask those large language models. What else can I do with this? And just really creating a repeatable and simple. So it's not overwhelming process that you can use for every time you have an interview go live is what I would say would be the big thing I would do right now.

Unknown Speaker (31:09): And not, we don't need to sleep on the things that we've done. Right? Keep repulse some of those old ones, repurpose them, put it as a throwback Thursday, if you will, and just still be getting that content from those interviews.

Unknown Speaker (31:22): The whole idea of getting more from the time you've already invested in the interview and just doing more interviews. Well, Jessica, thank you so much. What's ordinary to you is amazing to others.

Unknown Speaker (31:35): Thank you, Tom. It's been a pleasure.

Jessica Morgan (31:37): What Jessica shared today is such an important reminder. Podcast interviews do not create results by themselves. It's the strategy that creates the results. The execution creates the results. The follow through creates the results.

Jessica Morgan (31:56): An interview is not over when you stop the recording. In many ways, that's where the real marketing begins. That's when you thank the host, you share the episode, you repurpose the content, you connect with the audience and use that conversation to build trust at scale. So here's your action step from today's episode. Look back at your last three podcast interviews.

Unknown Speaker (32:21): Be honest, did you promote them? Did you tag the host? Did you turn them into social media posts, short clips, emails, blogs, newsletters? Did you use them to start conversation with the people that you want to serve? If not, don't feel guilty.

Jessica Morgan (32:40): Just don't waste this asset. Go back, pull out the best ideas and put them to work for you. Remember, podcast interview marketing is not about being everywhere. It's about being in the right places, saying the right things to the right people, and then helping them take that next step. Because this is not magic.

Unknown Speaker (33:04): It's a proven system. And when you follow that system, every interview can compound your authority, your trust, and your business growth.