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Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.
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The Podcast Interview Marketing Show
Learn how to get heard by your ideal clients leveraging other people's established audiences as an expert guest. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel.
Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize the results for every podcast interview.
Recent Episodes
154
Nov. 10, 2026
AI Is Cheap. Credibility Is Scarce. Becoming a Category of One
AI has made content cheap. Credibility is still scarce. Mike Koenigs, founder of The Superpower Accelerator and 19x bestselling author, explores how to become a category of one: the first, the best, and the only choice in your market. Mike explains why storytelling is the business before the business with host Tom Schwab. He shows why borrowed platforms build trust faster than building your own. He makes the case for being provocative instead of forgettable, and for using real stories to keep y
153
Nov. 3, 2026
From Idea to Action: Doing More With the Ideas You Already Have
Most people don't need more ideas. They need to do more with the ideas they already have. Ghostwriter and publisher Shadley Grei spent years reading screenplays in Hollywood and building presentations at Disney. Today he helps leaders turn their intellectual property into something bigger. With host Tom Schwab, Shadley explains why writing for one very specific person sharpens your message. He also explains why a book rarely makes money on its own, and how one core idea can become videos, spe
152
Oct. 27, 2026
Brand or Be Branded: Why Silence Costs Experts More Than Ever
If you don't shape your own narrative, someone else will. In the past, that someone was a competitor or a news cycle. Today, AI search decides who the experts are in seconds. Client Success Strategist and PR expert, Liz Brooks, talks about the real cost of staying quiet. With host Tom Schwab, Liz explains why being media-trained and being podcast-ready are two different skills. She breaks down the authority flywheel, where one interview becomes clips, posts, and searchable proof. She also sho
151
Oct. 20, 2026
The Thought Leadership Handbook To Earning Your Audience with Bill Sherman
Most experts don't have an idea problem. They have an idea transfer problem. Bill Sherman, co-author of The Thought Leadership Handbook, joins Tom Schwab to explain how ideas reach rooms you'll never enter. Bill makes the case that every expert has a duty to speak but no right to an audience. He breaks down platform identity, the brand of your ideas, and shares a sealed-envelope test for checking how your message actually lands. He explains how to build a reusable content library of stories,
150
Oct. 13, 2026
Reteaching the World Who You Are with Pete Steege
The internet has a long memory. When search engines, AI, and podcast hosts still describe you as who you used to be, a rebrand stalls. Pete Steege spent years known as the go-to B2B tech marketer. His work grew into advisory and strategy for technology CEOs. With host Tom Schwab, Pete explains how he retrained the market with his new book, Radical Clarity, a year of targeted podcast interviews, and weekly one-take videos. He shows why focus beats reach. He explains why a strong point of view
149
Oct. 6, 2026
Think Before You Talk: Stop Making Noise. Make An Impact.
Most podcast guests don't have a content problem. They have a clarity problem. In this special episode, Tom Schwab reads his new book, Think Before You Talk: Stop Making Noise, Start Making an Impact. You show up to your interview and start talking, and your audience is wondering why they should care. Lessons from a childhood habit of rambling and decades of coaching experts behind the mic, Tom shares 10 principles for podcast guests to prepare for interviews that build trust instead of filli
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