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Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.
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The Podcast Interview Marketing Show
Learn how to get heard by your ideal clients leveraging other people's established audiences as an expert guest. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel.
Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize the results for every podcast interview.
Recent Episodes
April 24, 2024
How To Leverage AI To Maximize Your Podcast Interviews
AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands t…
April 17, 2024
The Art of the Anecdote with Dr. Adrian McIntyre
Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwa. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connect…
April 10, 2024
Podcast Guesting is NOT Podcast Interview Marketing
Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview …
April 3, 2024
Digital Marketers Have It Wrong When It Comes To Podcast Guesting
There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly…
March 27, 2024
The Podcast Guesting Manifesto with Paul Colligan
There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into th…
March 20, 2024
How to SIPHON Other Audiences Into Your Own with Stephen Woessner
One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-q…
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