Podcast Data & Impact Episodes
136
July 7, 2026
The Richness of Audio with Eric Gonzales
AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves. They dig into why context, not more data, builds trust, and why feeling "understood" is the rea...
135
June 30, 2026
You Are Not One Funnel Away with Tom Schwab
Interview Valet founder Tom Schwab challenges the seductive promise that one funnel, automation, or perfect sequence stands between you and business growth. Instead, he traces 200 years of communication technology - from Morse code to AI - revealing a pattern: each new tool got cheaper but stripped away human richness, until now. As synthetic content floods the internet, real conversations (especially podcast interviews) become the scarcest, most valuable form of trust-building. You're not one f...
134
June 23, 2026
Scalable or Just Lazy? Podcast Tourism is Killing Your Results
Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet’s COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll learn how to prepare like a pro, promote every episode after it airs, repurpose content across pla...
127
May 5, 2026
How to Get Recommended by AI, Not Just Found with Andreas Voniatis
AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, an...
123
April 21, 2026
How Podcast Exposure Impacts Valuation At Sale with Amanda Rogers
What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares how to increase your podcast exposure and impact. Including a real-world story where a client company used targeted podcast interview marketing to build their founder's visibility, and when they sold, the acquiring company cited those podcast appearances as a key factor in the valuation. With host Tom Schwab, Amanda explains why smart founders should stop chasing...
117
Feb. 24, 2026
How Podcasts Open Doors To Strategic Partnerships with Giuseppe Grammatico
The true ROI of podcast interviews isn’t downloads or leads, according to franchise expert Giuseppe Grammatico. It’s relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the m...
116
Feb. 17, 2026
The 2026 State of Podcast Guesting: Beyond The Data
This special edition episode with host Tom Schwab and Interview Valet’s Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what’s really happening in podcast guesting in 2026. Backed by over a decade of proprietary data, they reveal which platforms are rising, why video and virtual recordings dominate, and how timelines from outreach to publish now span nearly a full quarter. With competition at an all-time high, they...
107
Dec. 16, 2025
From Predictions to Proof: Revisiting 2025 Marketing Forecasts One Year Later
Every December, marketers make bold predictions about what’s coming next. Very few ever come back to admit whether they were right or completely wrong. Host Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to do exactly that. Together, they revisit the eight predictions they made a year ago about marketing, podcasting, and business growth, and grade themselves honestly on how 2025 actually unfolded. From the dominance of AI in marketing, to why collaborative cont...
93
Sept. 9, 2025
Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit
This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, and how thought leaders, consultants, and professional service experts can position themselves to take advantage of it. You’ll hear his journey of ...
88
Aug. 5, 2025
AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Growth with John Rossman
Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn’t the strategy, it’s the test. Drawing on lessons from his books The Amazon Way, Think Like Amazon, and Big Bet Leadership, he explains how leaders can drive real growth by focusing on durable customer needs, designing meaningful experiments, ...
87
July 29, 2025
A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score
This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or misleading metrics like download numbers. But now, with the power of AI and real-world podcast data, that’s about to change. Luke and Tom discuss w...
84
July 8, 2025
Podcast ROI: Where to Use Your Interviews for Maximum Impact
If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it’s a critical part of your content strategy. Together, she and Tom explore how to transform every podcast appearance into evergreen marketing fuel. Y...
67
March 11, 2025
How To Better Track The Impact of Every Podcast Appearance
Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations...
66
March 4, 2025
The 2025 State of Podcast Guesting: Beyond The Data
What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...
58
Jan. 8, 2025
Multiply Your Results and Impact From Podcast Guest Appearances with Beth Trejo
Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of...
49
Nov. 6, 2024
Timeline To Results With Your Podcast Guest Appearances
Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the...
42
Sept. 18, 2024
Harnessing Generative AI Into Your Lead Referral Source with Language Model Optimization
The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or...
38
Aug. 21, 2024
Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts
This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means. Podcast interview marketing is...
22
May 1, 2024
The Missing Link To Getting Results From Your Podcast Interviews
Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...
21
April 24, 2024
How To Leverage AI To Maximize Your Podcast Interviews
AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution...
17
March 27, 2024
The Podcast Guesting Manifesto with Paul Colligan
There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking...
13
Feb. 28, 2024
How To Choose The Right Podcast For Your Interview
Podcast guests often place emphasis on the wrong considerations of what a “good” podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a...