Episodes

Receiving a podcast invitation can feel flattering, while also making you feel leery. Is this legitimate or just another spam email or DM? Interview Valet’s Chief Operating Officer, Jessica Morgan, talks about the Trojan Podcast. Invitations that look like guesting opportunities but are thinly disguised sales calls. With host Tom Schwab, Jessica shares red flags to watch for, like missing Apple/Spotify links, inconsistent posting, templated outreach, and a host with no real LinkedIn presence....

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibility, and even attract top talent to her team. Natalia reveals her counterintuitive seasonality s...

AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves. They dig into why context, not more data, builds trust, and why feeling "understood" is the rea...

Interview Valet founder Tom Schwab challenges the seductive promise that one funnel, automation, or perfect sequence stands between you and business growth. Instead, he traces 200 years of communication technology - from Morse code to AI - revealing a pattern: each new tool got cheaper but stripped away human richness, until now. As synthetic content floods the internet, real conversations (especially podcast interviews) become the scarcest, most valuable form of trust-building. You're not one f...

Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet’s COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll learn how to prepare like a pro, promote every episode after it airs, repurpose content across pla...

Too many thought leaders and founders treat podcast guesting like a megaphone. Only chasing bigger shows, more downloads, and maximum exposure. But exposure isn't the goal. Business is. Host Tom Schwab sits down with Interview Valet Success Strategist Kristen Nolan to unpack the mindset shift that changes everything: borrowed trust. When you show up on a podcast, you're stepping into a relationship the host has already built. The question is whether you'll make noise or become a magnet. ...

The Brand Trifecta That Turns Noise Into Conversions. Why clarity always comes before conversation with brand architect and author of Muting the Megaphone, Kate DiLeo. With AI, we all have more tools, automations, and content than ever before. But more volume doesn’t equal more trust. With host Tom Schwab, Kate explains her Brand Trifecta - tagline, value proposition, and differentiators – and how getting those three elements right helps the right buyers self-select. Because your clarity m...

In this special solo episode, Interview Valet founder Tom Schwab reads his new minibook, From Megaphone to Magnet: The HOW for Creator Capitalists, a practical companion to the bestselling Creator Capitalist by Christopher Lochhead and Eddie Yoon. Tom breaks down why broadcasting your message to everyone is the wrong strategy, and how strategic podcast interviews serve as the most powerful and most overlooked vehicle for building reputation capital and relationship capital. From context and c...

Growth consultant Jessica Miller joins Tom Schwab to unpack why leading with the problem, not your product, process, or story, is the most powerful way to build trust and convert clients. Jessica shares how she helps business owners find hidden profits by identifying the real constraint in their business and fixing it. From diagnosing root causes to doubling down on what's already working, this conversation is packed with practical insight for coaches, consultants, and service providers ready...

AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation ...

Bigger numbers in podcasting don’t always mean better results. Interview Valet’s Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that ghost X followers and misleading download counts don’t drive results. They explain how to separate signal from noise, why vanity metrics can steer you wrong, and what data actually predicts whether a podcast audience will listen, engage, and take act...

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, an...

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: “How do I use this book to serve people, to solve problems, and build something sustainable?” Talking with Tom Schwab, Lee shares his Book to B...

What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares how to increase your podcast exposure and impact. Including a real-world story where a client company used targeted podcast interview marketing to build their founder's visibility, and when they sold, the acquiring company cited those podcast appearances as a key factor in the valuation. With host Tom Schwab, Amanda explains why smart founders should stop chasing...

What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting and how to start truly marketing through podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a t...

Build authority on video with Aleric Heck, founder of AdOutreach and author of Video Authority. If you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. With host Tom Schwab, Aleric explains how to use video on YouTube and beyond as a genuine client acquisition system. Aleric shares his firsthand proof: a 600K-subscriber channel generated far less revenue than an 83K-subscriber channel built intentionally for ideal clients. The lesson? Start with the end in mind...

Most podcast pitches look the same, sound the same, and land in the delete pile fast. Doug Downs, host of Stories and Strategies and a podcast agency leader, filters hundreds of pitches weekly and knows exactly what separates a blue M&M from a red one. In this episode, host Tom Schwab and Doug unpack the psychology behind what makes a host stop scrolling, why blasting 1,500 shows destroys your sender score and reputation, and how treating a podcast like a host's beloved puppy will completely ...

In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it. ...

What if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares why playing it safe is the riskiest move you can make. With host Tom Schwab, Rick shares how bold, category-defining messaging — built on what only you can say — is exactly what separates forgettable podcast guests from unforgettable ones. From hijacking conferences t...

Are you building authority or just making noise? AI advisor, and podcast and marketing veteran, Matt Halloran shares how LinkedIn, podcasting, and AI are converging into a single powerful filter. The filter that determines who gets seen, heard, and hired. Matt breaks down why your LinkedIn profile must pass the authority test, how AI is indexing your content across every platform, and why smart content reuse beats creating more. Whether you're a speaker, leader, or entrepreneur, this episode ...

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone using Delphi AI, a digital twin trained on his podcasts, content, and IP, to turn one-way interviews into dynamic, 24/7 conversations. Together, they unpack how category leaders can scale authority, nurture leads, and deepen relationships without sacrificing authenticity. Th...

The true ROI of podcast interviews isn’t downloads or leads, according to franchise expert Giuseppe Grammatico. It’s relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the m...

This special edition episode with host Tom Schwab and Interview Valet’s Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what’s really happening in podcast guesting in 2026. Backed by over a decade of proprietary data, they reveal which platforms are rising, why video and virtual recordings dominate, and how timelines from outreach to publish now span nearly a full quarter. With competition at an all-time high, they...

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don’t like how you look on camera? You’re not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matters when showing up on camera. From camera angles, lighting, and audio to posture, energy, and mindset, Jeff shares practical ways to look confident, credible, and authentic without feeling fake. With host Tom Schwab, he explains why this isn’t about vanity, it’s about a...