Episodes

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee he...

What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares a remarkable real-world story: a client company used targeted podcast interview marketing to ...

What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the ...

If you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. Aleric Heck, founder of AdOutreach and author of Video Authority , joins Tom Schwab to break down how to use video — on YouTube and beyon...

Most podcast pitches look the same, sound the same, and land in the delete pile fast. Doug Downs, host of Stories and Strategies and a podcast agency leader, filters hundreds of pitches weekly and knows exactly what separates...

In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling ...

What if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares...

Are you building authority or just making noise? AI advisor, and podcast and marketing veteran, Matt Halloran shares how LinkedIn, podcasting, and AI are converging into a single powerful filter. The filter that determines wh...

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone usi...

The true ROI of podcast interviews isn’t downloads or leads, according to franchise expert Giuseppe Grammatico. It’s relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led t...

This special edition episode with host Tom Schwab and Interview Valet’s Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what’s really happening in po...

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don’t like how you look on camera? You’re not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matter...

What if standing out on podcasts isn’t about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how categor...

What’s the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it’s consistency. It isn’t theor...

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David’s new book with ho...

PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-...

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with be...

Journalist and ghostwriter Katrina Kirsch explains why clarity rarely comes from writing and almost always comes from speaking. Katrina, who has helped craft many of Category Pirates’ bestselling mini books, explains that mos...

Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk sit down to examine podcast and marketing trends in 2026. Rather than making conventional “predictions,” Tom and Tiffany examine the data, the industry si...

Every December, marketers make bold predictions about what’s coming next. Very few ever come back to admit whether they were right or completely wrong. Host Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany...

What if the question you've been asking yourself is too small? Jason Jaggard, author of Beyond High Performance and founder of Novus Global, discusses the mindset shift that separates high performers from “meta performers”. W...

What if dominating your market had nothing to do with shouting louder, and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn’t...

What if your next podcast interview wasn’t just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks ...

If you’re an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her w...