Episodes

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a...

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV …

AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk …

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwa. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal...

Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast...

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data …

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking...

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads …

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to...

On this special episode, our founder Tom Schwab shares the findings from the 2024 State of Podcast Guesting. For nearly a decade we have collected data on everything we do and are proud to share those findings every year in …

Podcast guests often place emphasis on the wrong considerations of what a “good” podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a...

World-renowned speech coach, Arthur Joseph, shares practices from his Vocal Awareness program he has used to train Hall of Fame athletes, A-list actors, and famous keynote speakers. Arthur invites us to explore the transformative power of voice....

Today’s episode shares a culmination of knowledge we have collected over the last decade to answer the question – what does it take to be a great podcast guest? We have collected feedback from guests and hosts from tens of …

Zander Sprague, author of "Epic Begins with One Step Forward," shares his innovative approach to book writing. Talking with host Louise Buckley, he shares how he reverse-engineered the writing process through a series of strategic podcast guest...

Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between …

Kristen Nolan talks with Story Greenlight founder Jeff Bartsch on how to answer the first foundational question of every interview, “So, tell me about yourself…” Applying his knowledge from more than two decades of experience consulting leading...

This week Chloe Williamson and Cristina Marcello discuss a polarizing topic: should a podcast include video? Both sides have compelling arguments for the why or why not. But regardless of your viewpoint, as a podcast guest, it’s your job to …

Leading sales expert and Founder & CEO of FortyFive.io David Bonney sits down with Interview Valet’s Lasina Jensen to discuss how many marketers are using the wrong approach when it comes to sales. Oftentimes the breakdown occurs because too...

Kate DiLeo, Chief Brand Architect at Kate DiLeo Branding and international bestselling author talks with Interview Valet Client Account Manager Kristen Nolan on the strategic use of podcast interviews to drive a successful book launch. Kate shares her...

This episode features two of Interview Valet’s key team members, Lasina Jensen and Tiffany Meenk. Bringing perspectives from their roles as the Senior Client Success Manager and Marketing Manager, respectively they address common podcast guest...

Jessica Embree, Creative Director of Tulip Media Group, talks with Interview Valet Marketing Manager Tiffany Meenk about overcoming her stage fright and imposter syndrome to grow as a sought-after podcast guest. Jessica candidly shares her journey of...

Trent Anderson, Head of Podcast Publisher Partnerships at Podchaser, dives deep into the importance of using data for decision-making in podcasting. He explains Podchaser's four-step framework: content, context, audience, and reach, and how it helps...

Welcome to Podcast Interview Marketing: A New Category. Tom Schwab, Founder and Chief Evangelist Officer of Interview Valet sits down with Jessica Morgan, Operations Manager of Interview Valet, to break down the concept and benefits of podcast...

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and …