Use Targeted Podcast Interview As A Powerful Marketing Channel
Sept. 8, 2026

How to Be a Great Guest: Being Engaging, Conversational, and Real

How to Be a Great Guest: Being Engaging, Conversational, and Real

Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting.

With host Tom Schwab, Kristen breaks down why over-preparing backfires, why "winging it" isn't a strategy, and how filler words can prove you're human in an AI-saturated content world. Plus, the most overlooked but powerful tip Kristen wants all guests to know – treat every conversation like a game film. Because the goal isn't to be a megaphone. It's to become a magnet, someone listeners want to hear more from, not someone selling at them.

Timestamps From This Episode

03:31 Over-preparing vs underpreparing: finding middle ground

09:04 Interview analysis: turning feedback into growth

15:54 Becoming a magnet, not a megaphone

27:54 Four questions to ask before your next interview

Resources From This Episode

InterviewValet.com/Kristen

PodcastInterviewMarketing.com

 

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