Coaches & Consultants Episodes

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibility, and even attract top talent to her team. Natalia reveals her counterintuitive seasonality s...

Growth consultant Jessica Miller joins Tom Schwab to unpack why leading with the problem, not your product, process, or story, is the most powerful way to build trust and convert clients. Jessica shares how she helps business owners find hidden profits by identifying the real constraint in their business and fixing it. From diagnosing root causes to doubling down on what's already working, this conversation is packed with practical insight for coaches, consultants, and service providers ready...

AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation ...

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: “How do I use this book to serve people, to solve problems, and build something sustainable?” Talking with Tom Schwab, Lee shares his Book to B...

PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off “big splash” moments. Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, a...

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how...

What if the question you've been asking yourself is too small? Jason Jaggard, author of Beyond High Performance and founder of Novus Global, discusses the mindset shift that separates high performers from “meta performers”. With host Tom Schwab, Jason challenges one of the most common ambitions in business and life: becoming “the best.” Instead, he urges leaders, athletes, entrepreneurs, and creators to ask a far more powerful question: What am I truly capable of? You’ll also hear a timely...

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting buil...

What if your most powerful asset as a consultant, coach, or professional service provider wasn’t your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and To...

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to...