Use Targeted Podcast Interview As A Powerful Marketing Channel
Oct. 6, 2026

Think Before You Talk: Stop Making Noise. Make An Impact.

Think Before You Talk: Stop Making Noise. Make An Impact.

Most podcast guests don't have a content problem. They have a clarity problem. In this special episode, Tom Schwab reads his new book, Think Before You Talk: Stop Making Noise, Start Making an Impact.

You show up to your interview and start talking, and your audience is wondering why they should care. Lessons from a childhood habit of rambling and decades of coaching experts behind the mic, Tom shares 10 principles for podcast guests to prepare for interviews that build trust instead of filling airtime.

Timestamps From This Episode

[03:32] Right listeners beat big audiences every time

[06:47] Know, believe, feel, do: plan the change

[11:11] One interview, one big idea, go deep

[23:11] Send them to one place with three ways to say yes

[29:11] Take note from the professionals and watch the game film to keep improving

Resources From This Episode

InterviewValet.com/minibook

InterviewValet.com/podcast-assessment

PodcastInterviewMarketing.com

 

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.