Business Growth Episodes

Your prospects don’t want your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H. Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet outperforms the megaphone approach. This episode is a practical guide for anyone tired of shouting into the ...

Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue...

Interview Valet founder Tom Schwab draws on a Navy engineering principle: “one is none”. Arguing that the single founder voice that built your business is now the very thing capping its growth. As AI increasingly recommends people over brands, a business represented by a single voice can capture only one share of trust. Tom walks through why a "choir" of trusted voices outperforms a soloist, with real examples from Scott Galloway, Dave Ramsey, and BiggerPockets. Plus the exact six-step system...

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, an...

The true ROI of podcast interviews isn’t downloads or leads, according to franchise expert Giuseppe Grammatico. It’s relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the m...

What if standing out on podcasts isn’t about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of ...

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how...

What if dominating your market had nothing to do with shouting louder, and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn’t more tactics, more noise, or more hustle. It’s clarity, strategy, and a system that turns every podcast interview into a high-leverage marketing asset. With host Tom Schwab, Sean pulls back the curtain on his Marketing Domination Framework, explaining why most business o...

If you’re still marketing like it’s the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet’s Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one where trust trumps attention, and relationships outperform reach. From the death of keywords and vanity metrics to the rise of trust-based, human-driv...

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting buil...

What if everything you’ve been taught about selling is wrong? The world’s number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we’re living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing leads only erodes credibility. Together, they unpack why the old-school funnel fails and introduce a revolutionary alternative - The Sales Cylinder...

What if your most powerful asset as a consultant, coach, or professional service provider wasn’t your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and To...

This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, and how thought leaders, consultants, and professional service experts can position themselves to take advantage of it. You’ll hear his journey of ...

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on: investing in relationships with centers of influence. Ryan shares how he went from spending millions on ads at his previous company, Hunt A Ki...

If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine combat veteran, and founder of The Misfits and the Frontline Voices podcast, Mike is on a mission to help military veterans, underdogs, and unapologeti...

Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn’t the strategy, it’s the test. Drawing on lessons from his books The Amazon Way, Think Like Amazon, and Big Bet Leadership, he explains how leaders can drive real growth by focusing on durable customer needs, designing meaningful experiments, ...

This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or misleading metrics like download numbers. But now, with the power of AI and real-world podcast data, that’s about to change. Luke and Tom discuss w...

If you’ve ever been on radio or TV, or had media training that left you feeling “ready” for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcasting space. Together, they unpack why podcast interviews aren't just a different format, they're a dramatically more powerful platform for expert posi...

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it’s a critical part of your content strategy. Together, she and Tom explore how to transform every podcast appearance into evergreen marketing fuel. Y...

In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having different speakers share your brand message not only expands your reach but also deepens connections with niche audiences, boosts credibility, and prevents...

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that’s hard to ignore: knowledge isn’t power—execution is. Mark shares how, in a world overflowing with free information, it’s not the smartest or most informed who win, but those who consistently apply what they know. Together, Tom and Mar...

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to create a new category, you play your own game on your own terms. Pablo shares how he's transformed the art of conversation into a scalable business...

In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your...

What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...