From Idea to Action: Doing More With the Ideas You Already Have
Apple Podcasts 
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YouTube Most people don't need more ideas. They need to do more with the ideas they already have. Ghostwriter and publisher Shadley Grei spent years reading screenplays in Hollywood and building presentations at Disney. Today he helps leaders turn their intellectual property into something bigger.
With host Tom Schwab, Shadley explains why writing for one very specific person sharpens your message. He also explains why a book rarely makes money on its own, and how one core idea can become videos, speaking, partnerships, or a new offer. He shares his favorite brainstorming exercise, the "worst idea" list, and why your quirks are the differentiator AI can't copy.
Timestamps From This Episode:
[02:20] Why so many good ideas never get used
[4:10] Write for one specific person, not everyone
[09:28] Getting more from the intellectual property you have
[16:16] The 'worst idea' exercise and AI as thought partner
[26: 00] The book isn't the ROI. What you do with it is.
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