Interview Techniques Episodes

Even the most accomplished experts - founders, authors, CEOs - often feel a flicker of "who am I to talk about this?" before a podcast interview. Tom Schwab sits down with Kristen Nolan, senior client account manager at Interview Valet, to address imposter syndrome in podcast guesting. Kristen explains why nervous guests often outperform overconfident ones, how shifting from ego to empathy transforms an interview, and the prep-document strategy she uses to help clients show up with clarity in...

Receiving a podcast invitation can feel flattering, while also making you feel leery. Is this legitimate or just another spam email or DM? Interview Valet’s Chief Operating Officer, Jessica Morgan, talks about the Trojan Podcast. Invitations that look like guesting opportunities but are thinly disguised sales calls. With host Tom Schwab, Jessica shares red flags to watch for, like missing Apple/Spotify links, inconsistent posting, templated outreach, and a host with no real LinkedIn presence....

Most podcast pitches look the same, sound the same, and land in the delete pile fast. Doug Downs, host of Stories and Strategies and a podcast agency leader, filters hundreds of pitches weekly and knows exactly what separates a blue M&M from a red one. In this episode, host Tom Schwab and Doug unpack the psychology behind what makes a host stop scrolling, why blasting 1,500 shows destroys your sender score and reputation, and how treating a podcast like a host's beloved puppy will completely ...

In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it. ...

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone using Delphi AI, a digital twin trained on his podcasts, content, and IP, to turn one-way interviews into dynamic, 24/7 conversations. Together, they unpack how category leaders can scale authority, nurture leads, and deepen relationships without sacrificing authenticity. Th...

This special edition episode with host Tom Schwab and Interview Valet’s Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what’s really happening in podcast guesting in 2026. Backed by over a decade of proprietary data, they reveal which platforms are rising, why video and virtual recordings dominate, and how timelines from outreach to publish now span nearly a full quarter. With competition at an all-time high, they...

What’s the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it’s consistency. It isn’t theory; it’s decades of hard-earned experience. Talking with host Tom Schwab, JB breaks down how consistency builds trust, keeps your message fresh, and creates meaningful connections, even on days you don’t feel like showing up. Whether you’ve done one interview or a thousand...

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David’s new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from “how-to” content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use i...

Journalist and ghostwriter Katrina Kirsch explains why clarity rarely comes from writing and almost always comes from speaking. Katrina, who has helped craft many of Category Pirates’ bestselling mini books, explains that most leaders think best out loud, not on the page. With host Tom Schwab, she shares how verbal communication unlocks stronger ideas, clearer frameworks, and more authentic points of view, and why mini books have become such an effective way to package expertise for today’s busy...

If you’re an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability. Drawing from her experience writing ten books, ghostwriting for high-level leaders, and helping entrepreneurs craft seven-figure messages, Aurora explains why most authors...

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet’s Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results. Revealing that the sprint mentality is what’s holding you back. They discuss the warning signs that you’re stuck in sprint mode, the importance of consistency over intensity,...

Most leaders think the work is done once they book the interview. But if you’re just showing up and talking, you’re leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn’t about filling airtime. Talking with host Tom Schwab, he shares how intentionally shaping your message, your presence, and your positioning will drive listeners to lean in, connect, and take action. Josh reveals the...

Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, one of the earliest online file storage companies, to coaching leaders and hosting a top podcast, Jeff has seen firsthand how disruption reshapes the way we work and live. Together, they explore how AI is transforming productivity and relationships, why human thinking and...

You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn’t the podcast itself; it’s that they didn’t get the right interview, only the one that was offered. Host Tom Schwab talks with Interview Valet’s Senior Client Account Manager and PR expert Liz Brooks about ...

If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digital world. With that, Kristen introduces the idea of “Anti-Networking”, a smarter, more scalable way to grow your influence and authority without the awkward small talk or stacks of business cards. Instead of spending evenings at lackluster events, podcast interviews allow ...

In this bold and brutally honest episode of The Podcast Interview Marketing Show, host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story. We've all heard the advice, "just tell your story." But Tom and Kristen unpack how that advice can derail your interview, bore your listeners, and completely miss the mark when it comes to building authority a...

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity and purpose. Together, they break down what it means to connect meaningfully with listeners and how to share your expertise in a way that builds trust ...

Interview Valet’s Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout...

Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn’t have to be. In this episode of The Podcast Interview Marketing Show, host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview...

What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to...

Is podcasting only for extroverts? No.  It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth...

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares...

The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest....

What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But...