Marketing Episodes

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibility, and even attract top talent to her team. Natalia reveals her counterintuitive seasonality s...

AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves. They dig into why context, not more data, builds trust, and why feeling "understood" is the rea...

Interview Valet founder Tom Schwab challenges the seductive promise that one funnel, automation, or perfect sequence stands between you and business growth. Instead, he traces 200 years of communication technology - from Morse code to AI - revealing a pattern: each new tool got cheaper but stripped away human richness, until now. As synthetic content floods the internet, real conversations (especially podcast interviews) become the scarcest, most valuable form of trust-building. You're not one f...

Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet’s COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll learn how to prepare like a pro, promote every episode after it airs, repurpose content across pla...

Too many thought leaders and founders treat podcast guesting like a megaphone. Only chasing bigger shows, more downloads, and maximum exposure. But exposure isn't the goal. Business is. Host Tom Schwab sits down with Interview Valet Success Strategist Kristen Nolan to unpack the mindset shift that changes everything: borrowed trust. When you show up on a podcast, you're stepping into a relationship the host has already built. The question is whether you'll make noise or become a magnet. ...

The Brand Trifecta That Turns Noise Into Conversions. Why clarity always comes before conversation with brand architect and author of Muting the Megaphone, Kate DiLeo. With AI, we all have more tools, automations, and content than ever before. But more volume doesn’t equal more trust. With host Tom Schwab, Kate explains her Brand Trifecta - tagline, value proposition, and differentiators – and how getting those three elements right helps the right buyers self-select. Because your clarity m...

In this special solo episode, Interview Valet founder Tom Schwab reads his new minibook, From Megaphone to Magnet: The HOW for Creator Capitalists, a practical companion to the bestselling Creator Capitalist by Christopher Lochhead and Eddie Yoon. Tom breaks down why broadcasting your message to everyone is the wrong strategy, and how strategic podcast interviews serve as the most powerful and most overlooked vehicle for building reputation capital and relationship capital. From context and c...

AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation ...

What if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares why playing it safe is the riskiest move you can make. With host Tom Schwab, Rick shares how bold, category-defining messaging — built on what only you can say — is exactly what separates forgettable podcast guests from unforgettable ones. From hijacking conferences t...

Are you building authority or just making noise? AI advisor, and podcast and marketing veteran, Matt Halloran shares how LinkedIn, podcasting, and AI are converging into a single powerful filter. The filter that determines who gets seen, heard, and hired. Matt breaks down why your LinkedIn profile must pass the authority test, how AI is indexing your content across every platform, and why smart content reuse beats creating more. Whether you're a speaker, leader, or entrepreneur, this episode ...

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone using Delphi AI, a digital twin trained on his podcasts, content, and IP, to turn one-way interviews into dynamic, 24/7 conversations. Together, they unpack how category leaders can scale authority, nurture leads, and deepen relationships without sacrificing authenticity. Th...

The true ROI of podcast interviews isn’t downloads or leads, according to franchise expert Giuseppe Grammatico. It’s relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the m...

What if standing out on podcasts isn’t about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of ...

What’s the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it’s consistency. It isn’t theory; it’s decades of hard-earned experience. Talking with host Tom Schwab, JB breaks down how consistency builds trust, keeps your message fresh, and creates meaningful connections, even on days you don’t feel like showing up. Whether you’ve done one interview or a thousand...

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David’s new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from “how-to” content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use i...

Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk sit down to examine podcast and marketing trends in 2026. Rather than making conventional “predictions,” Tom and Tiffany examine the data, the industry signals, and the on-the-ground experiences from hundreds of Interview Valet clients to outline where podcast-driven marketing is undeniably heading. They unpack the dramatic transition from keyword-driven marketing to conversation-driven discovery, fueled by AI platforms no...

Every December, marketers make bold predictions about what’s coming next. Very few ever come back to admit whether they were right or completely wrong. Host Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to do exactly that. Together, they revisit the eight predictions they made a year ago about marketing, podcasting, and business growth, and grade themselves honestly on how 2025 actually unfolded. From the dominance of AI in marketing, to why collaborative cont...

What if dominating your market had nothing to do with shouting louder, and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn’t more tactics, more noise, or more hustle. It’s clarity, strategy, and a system that turns every podcast interview into a high-leverage marketing asset. With host Tom Schwab, Sean pulls back the curtain on his Marketing Domination Framework, explaining why most business o...

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet’s Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results. Revealing that the sprint mentality is what’s holding you back. They discuss the warning signs that you’re stuck in sprint mode, the importance of consistency over intensity,...

If you’re still marketing like it’s the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet’s Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one where trust trumps attention, and relationships outperform reach. From the death of keywords and vanity metrics to the rise of trust-based, human-driv...

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting buil...

What if everything you’ve been taught about selling is wrong? The world’s number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we’re living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing leads only erodes credibility. Together, they unpack why the old-school funnel fails and introduce a revolutionary alternative - The Sales Cylinder...

What if the biggest reason your marketing isn’t working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, talks with Tom Schwab about the existing marketing trap. The mistake of competing for attention in crowded, established markets instead of creating and owning a new category. Al shares how he’s helped companies ge...

This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, and how thought leaders, consultants, and professional service experts can position themselves to take advantage of it. You’ll hear his journey of ...