Brand or Be Branded: Why Silence Costs Experts More Than Ever
Apple Podcasts 
Spotify 
YouTube If you don't shape your own narrative, someone else will. In the past, that someone was a competitor or a news cycle. Today, AI search decides who the experts are in seconds. Client Success Strategist and PR expert, Liz Brooks, talks about the real cost of staying quiet.
With host Tom Schwab, Liz explains why being media-trained and being podcast-ready are two different skills. She breaks down the authority flywheel, where one interview becomes clips, posts, and searchable proof. She also shows why a niche show with the right audience beats a big show every time. Your first move doesn't need to be perfect. It needs to be intentional.
Timestamps From This Episode:
[02:32] AI speeds up the branding clock
[08:48] Media trained vs podcast ready
[12:05] The authority flywheel that begins with your interview
[17:13] Better always beats bigger in show selection
[21:00] The real cost of waiting
Resources From This Episode:
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