How To Choose The Right Podcast For Your Interview

Podcast guests often place emphasis on the wrong considerations of what a “good” podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a good-for-you podcast,  one that aligns with your brand and whose listeners are your ideal clients.

Join two of IV’s expert Podcast Relationship Managers, Diana Carter and Max Millsaps about the art of selecting quality podcasts for maximum impact and results. Diana and Max share their scientific approach to matching podcasts with targeted guests. Matching thought leaders with right-fit shows requires a rigorous vetting process that includes analyzing a podcast’s content, host engagement, production quality, and social media activity. Max points out the importance of personal connections to facilitate genuine conversations listeners want to hear when listening to podcasts. Discover strategies for finding niche podcasts your target audience is listening to and tools to implement an effective podcast interview marketing strategy to maximize your guesting ROI.

Timestamps From This Episode

[01:00] Defining a good vs good for you podcast

[03:55] Identifying your best-fit podcast for your ideal audience

[07:13] Case study of a thought leader discovering smaller niche shows to maximize their impact

[09:22] Research strategies to ensure guest experience aligns with the interests and needs of a podcast’s audience

[12:31] Mistakes podcast guests should know and avoid

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Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.