AI Is Cheap. Credibility Is Scarce. Becoming a Category of One
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YouTube AI has made content cheap. Credibility is still scarce. Mike Koenigs, founder of The Superpower Accelerator and 19x bestselling author, explores how to become a category of one: the first, the best, and the only choice in your market.
Mike explains why storytelling is the business before the business with host Tom Schwab. He shows why borrowed platforms build trust faster than building your own. He makes the case for being provocative instead of forgettable, and for using real stories to keep your voice authentic in a sea of AI slop. You'll also learn his three-hook framework for turning a podcast interview into opportunity: stop the scroll, own the encore, and own the yes.
Timestamps From This Episode:
[02:41] Why credibility is scarce when AI makes content cheap
[06:23] Building your own platform vs borrowing others'
[11:09] Being provocative without being objectionable
[14:41] Keeping an authentic voice through real stories
[30:13] Three hooks that turn attention into opportunity
Resources From This Episode:
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