From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: “How do I use this book to serve people, to solve problems, and build something sustainable?”

Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure.

Timestamps From This Episode:

[02:22] Writing a book isn’t enough

[04:31] Building your business on relationships, not transactions

[19:43] The Book to Business Blueprint: framework, audience, and offer

[22:24] Build a business that fits your temperament, not someone else's

[29:34] The book is a milestone, not the mission

Resources From This Episode:

BookToBusinessBlueprint.com

LeeBaucom.com

PodcastInterviewMarketing.com

InterviewValet.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.