Marketing Episodes
36
Aug. 7, 2024
They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts
If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...
22
May 1, 2024
The Missing Link To Getting Results From Your Podcast Interviews
Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...
18
April 3, 2024
Digital Marketers Have It Wrong When It Comes To Podcast Guesting
There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000...
16
March 20, 2024
How to SIPHON Other Audiences Into Your Own with Stephen Woessner
One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and...
15
March 13, 2024
Grow Your Brand And Business By Leveraging Other People's Audiences
This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to...
9
Jan. 31, 2024
Turn Passive Listeners To Active Leads: The Podcast Interview Welcome Page
Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between that...