Use Targeted Podcast Interview As A Powerful Marketing Channel

Marketing Episodes

The Future of Marketing: Audience Intelligence and Podcast Guesting with Rand Fishkin
April 8, 2025

The Future of Marketing: Audience Intelligence and Podcast Guesting w…

A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they...

Listen to the Episode
How Non-Fiction Authors Can Use Podcasting to Launch and Promote Books with Jenn Drummond
March 25, 2025

How Non-Fiction Authors Can Use Podcasting to Launch and Promote Book…

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

Listen to the Episode
The 2025 State of Podcast Guesting: Beyond The Data
March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

Listen to the Episode
Services Are Bought, Not Sold: Rethinking Professional Sales with Greg Alexander
Feb. 12, 2025

Services Are Bought, Not Sold: Rethinking Professional Sales with Gre…

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...

Listen to the Episode
Leveraging Website Real Estate To Promote Podcast Appearances
Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...

Listen to the Episode
How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy
Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

Listen to the Episode
Supercharge Your Brand Exposure and Franchise Opportunities With Bryce Henson
Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryc…

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

Listen to the Episode
The Intersection of PR and Podcast Interview Marketing
Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

Listen to the Episode
How To Build Your Marketing Funnel For Podcast Guesting
Oct. 23, 2024

How To Build Your Marketing Funnel For Podcast Guesting

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...

Listen to the Episode
Maximize Your Podcast Interviews By Mastering Promotion
Oct. 9, 2024

Maximize Your Podcast Interviews By Mastering Promotion

There’s podcast guesting and then there’s podcast interview marketing. Getting maximum results isn’t only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we...

Listen to the Episode
Adversity to Opportunity: Integrating Podcast Guesting Into Your Business
Sept. 11, 2024

Adversity to Opportunity: Integrating Podcast Guesting Into Your Busi…

Everyone faces adversity and challenges in life and business. But it’s our reaction to those obstacles that determine success or failure. In this episode, Interview Valet’s Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster...

Listen to the Episode
How To Stand Out: Becoming Unignorable In A Crowded Marketplace
Sept. 4, 2024

How To Stand Out: Becoming Unignorable In A Crowded Marketplace

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks...

Listen to the Episode
They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts
Aug. 7, 2024

They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...

Listen to the Episode
The Missing Link To Getting Results From Your Podcast Interviews
May 1, 2024

The Missing Link To Getting Results From Your Podcast Interviews

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...

Listen to the Episode
Digital Marketers Have It Wrong When It Comes To Podcast Guesting
April 3, 2024

Digital Marketers Have It Wrong When It Comes To Podcast Guesting

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000...

Listen to the Episode
How to SIPHON Other Audiences Into Your Own with Stephen Woessner
March 20, 2024

How to SIPHON Other Audiences Into Your Own with Stephen Woessner

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and...

Listen to the Episode
Grow Your Brand And Business By Leveraging Other People's Audiences
March 13, 2024

Grow Your Brand And Business By Leveraging Other People's Audiences

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to...

Listen to the Episode
Turn Passive Listeners To Active Leads: The Podcast Interview Welcome Page
Jan. 31, 2024

Turn Passive Listeners To Active Leads: The Podcast Interview Welcome…

Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between that...

Listen to the Episode