Marketing Episodes

If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digital world. With that, Kristen introduces the idea of “Anti-Networking”, a smarter, more scalable way to grow your influence and authority without the awkward small talk or stacks of business cards. Instead of spending evenings at lackluster events, podcast interviews allow ...

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on: investing in relationships with centers of influence. Ryan shares how he went from spending millions on ads at his previous company, Hunt A Ki...

If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine combat veteran, and founder of The Misfits and the Frontline Voices podcast, Mike is on a mission to help military veterans, underdogs, and unapologeti...

This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or misleading metrics like download numbers. But now, with the power of AI and real-world podcast data, that’s about to change. Luke and Tom discuss w...

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step. Together, they unpack how to lead with intention before ever hitting record, why offering a “small yes, medium yes, and heck yes” gives your audience options that meet them where they are, and why podc...

In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having different speakers share your brand message not only expands your reach but also deepens connections with niche audiences, boosts credibility, and prevents...

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?” They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They explore the power of intentional communication, how to position yourself as a go-to expert without sounding self-promotional, how to frame your sto...

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that’s hard to ignore: knowledge isn’t power—execution is. Mark shares how, in a world overflowing with free information, it’s not the smartest or most informed who win, but those who consistently apply what they know. Together, Tom and Mar...

What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...

If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard...

A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they...

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...

There’s podcast guesting and then there’s podcast interview marketing. Getting maximum results isn’t only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we...

Everyone faces adversity and challenges in life and business. But it’s our reaction to those obstacles that determine success or failure. In this episode, Interview Valet’s Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster...

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks...

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...