Use Targeted Podcast Interview As A Powerful Marketing Channel
Feb. 7, 2024

Podcast Guesting To Write Your Next Book

Podcast Guesting To Write Your Next Book

Zander Sprague, author of "Epic Begins with One Step Forward," shares his innovative approach to book writing. Talking with host Louise Buckley, he shares how he reverse-engineered the writing process through a series of strategic podcast guest...

Zander Sprague, author of "Epic Begins with One Step Forward," shares his innovative approach to book writing. Talking with host Louise Buckley, he shares how he reverse-engineered the writing process through a series of strategic podcast guest appearances. A process that allows a unique opportunity to adjust your book before publishing based on audience feedback and interest. Zander highlights how this method is ideal for aspiring authors who find that speaking comes more naturally than writing copy. Noting the ease of expressing ideas through dialogue and the fresh perspective gained from talking through your ideas with podcast hosts.

During this conversation Louise delves into Zander’s methods and hurdles of transforming podcast interviews into a successful book launch. This episode offers actionable tips for authors to leverage podcasts for writing, promoting, and networking for their next book launch.

 

Timestamps From This Episode

[01:12] Zander’s unique approach to writing and the challenges of translating interview content into the written word.

[08:01] How targeted podcasts can provide valuable market feedback and book promotion.

[13:57] The Spoken Author Method and its applicability across different genres and writing styles.

[18:27] Balancing book promotion through storytelling, not a sales pitch.

[25:16] Tips for authors on adapting to the podcast environment to adapt your message and drive audience engagement.

 

ZanderSprague.com

PodcastInterviewMarketing.com

InterviewValet.com

 

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.