Digital Marketers Have It Wrong When It Comes To Podcast Guesting

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000 podcast interviews has shown that isn’t the case with podcast interview marketing.

IV Marketing Manager Tiffany Meenk talks with Diana Carter to explain how podcast guests can reverse engineer their CTAs for results, offering a new perspective on how guests can design and utilize calls to action in their marketing funnel. Thought leaders and professional service providers often require deeper conversations with their audience to drive sales and podcast interviews offer a powerful platform to facilitate those connections. However, guests often fail to bridge the gap between the podcast and SQL by meeting the lead where they are with three calls to action. The conversation aims to debunk the myth that podcast interview marketing is just about securing more interviews, focusing instead on achieving meaningful results and return on investment.

Timestamps From This Episode

[00:50] Why podcast interviews offer thought leaders a powerful platform to connect with their target audiences

[03:56] Leveraging podcast interviews to build and nurture relationships for long-term results.

[05:14] Challenging the traditional idea of CTAs in the podcasting space.

[12:36] Tracking your podcast guesting ROI

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