The Podcast Guesting Manifesto with Paul Colligan

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking proclamation. Together they dissent common misconceptions surrounding podcast guesting and discuss strategic approaches to ensure maximum impact with every interview.

Paul emphasizes quality over quantity and the importance of alignment with the audience, but cautions against opportunistic behaviors that can undermine credibility. The discussion also debunks the truth behind podcast rankings and the indispensable need for guests to offer genuine, unique value. Paul and Tom underscore the significance of coordination and promotion, pointing out that success in podcast guesting demands preparation and dedication akin to any other pursuit. Paul concludes the episode by sharing invaluable advice on evaluating and enhancing podcasting efforts, inviting listeners to connect with him for further insights.

Timestamps From This Episode

[00:20] Paul’s motivation and reason for publishing his Podcast Guest Manifesto

[04:46] Why you should avoid opportunistic behavior in podcast guesting and the need to distinguish genuine opportunities from deceptive ones.

[13:22] The misleading nature and common misconceptions of podcast rankings

[21:05] Exploration of the negative impact of transactional podcast guesting and the need for a collaborative approach.

[27:12] The rise of pay-to-play podcast interviews and its impact on the industry

[35:57] The need for clear tracking strategies to measure your podcast guesting efforts

[42:29] Four questions to consider to evaluate the effectiveness of a podcast

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