Podcast Guesting is NOT Podcast Interview Marketing

Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast guesting represents an activity and podcast interview marketing is a strategy. It is a plan and system built around your interview to maximize impact and results.

This topic is the entire basis of why we created The Podcast Interview Marketing Show, to help business owners understand the right way to drive SQL from targeted interviews with a proven marketing strategy. During this episode, hear from IV Podcast Interview Marketing experts Lasina Jensen and Max Millsaps on the fundamental differences between podcast guesting and podcast interview marketing, and how to optimize your strategy for maximum impact with five actionable tips.

Timestamps From This Episode:

[02:53] Unique advantages of Podcast Interview Marketing

[06:38] The value of meaningful conversation and how to align them with your marketing goals.

[11:42] How to maximize your podcast appearances and build credibility as an expert.

[16:01] All podcasts aren’t created the same, how to find the right podcast for you.

[20:29] The podcast algorithm for choosing shows and how to tailor your message to connect with your audience.

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Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.