How to SIPHON Other Audiences Into Your Own with Stephen Woessner

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and clients. This conversation between Interview Valet founder Tom Schwab and Stephen Woessner, CEO of Predictive ROI, aligns perfectly with the idea of building a system based on data, testing, and optimizing for maximum results.

Stephen identifies the siphon method as a process of converting podcast listeners into business leads based on the nature of trust and relationship nurturing. This process of converting podcast listeners into leads focuses on the ideal of providing your audience with valuable resources tailored to their unique needs. Listen as Stephen explains how the siphon method can be seamlessly integrated into your podcast interview marketing strategy to effectively empower listeners to take action, drive conversions, and yield real results from every interview.

Timestamps From This Episode

[02:15] The origin of the siphon method and how it was inspired by a conversation with Darren Hardy

[06:20] How the siphon method works to attract audiences to step into the predictive audience

[11:32] Creating a screaming cool offer that is valuable and makes it easy for your audience to say yes

[19:15] The importance of building trust and value for the audience to reduce the sales process

[21:03] How to identify the right audience to ensure your listeners find the most value in your message 

www.PredictiveROI.com/resources

www.InterviewValet.com

www.PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.