The 2024 State of Podcast Guesting: Beyond The Data

On this special episode, our founder Tom Schwab shares the findings from the 2024 State of Podcast Guesting. For nearly a decade we have collected data on everything we do and are proud to share those findings every year in what has become our most anticipated and requested resource. This report reveals the current state of podcast guesting, plus emerging trends and future predictions.  

Tom discusses the intricacies of podcast guesting, emphasizing quality over quantity in securing guest spots, by highlighting the importance of targeting the right audience, cautioning against treating guest appearances as mere transactions, and stressing the value of promoting and repurposing podcast content. He also debunks common misconceptions about podcast rankings and the effectiveness of large versus niche audiences. 

Timestamps From This Episode

[01:37] Identifying the significance of the data and why it's valuable for podcast guests

[05:05] Most common platforms for podcast interviews

[08:37] Average timeline from introduction – invitation – recording – live

[14:08] Video podcasts are on the rise and why this is good news

[15:56] Misconceptions around podcast rankings, what does being a 1% podcast mean?

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