Why Your Podcast Interviews Aren't Converting

This episode features two of Interview Valet’s key team members, Lasina Jensen and Tiffany Meenk. Bringing perspectives from their roles as the Senior Client Success Manager and Marketing Manager, respectively they address common podcast guest concerns and identify what it means to incorporate a successful podcast interview marketing strategy. The data from nearly 100,000 client podcast interviews shows there are common areas that disrupt attaining positive results and ROI from podcast interviews. Such areas are being unclear of your message and goals, misaligned audience targeting, and lacking a process for converting passive listeners to active leads. 

Lasina addresses the first step any podcast guest should take before getting started. Namely the need for self-evaluation and the importance of choosing the right shows that align with your goals. The two then share best practices and insights from nine years of tracking podcast interview marketing successes and failures. They highlight the significance of having three calls to action (CTAs), the role of welcome pages, and why they are the #1 way to track your podcast interview marketing ROI.

Timestamps For This Episode:

(02:42) Common concerns and strategies for success in podcast interview marketing.

(10:36) The value of a good call to action (CTA) and why you should have three.

(21:49) The #1 way to attribute your podcast guesting ROI.

(22:33) Turning passive listeners into active leads to your website.

(25:58) Advice for those who aren’t seeing results from their podcast interviews.

Episode Resources:

Podcast Interview Welcome Page

Three Calls To Action (CTAs)

Interview Valet

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.