Virtual Book Tour: Leveraging Podcasts for Your Next Book Launch with Aurora Winter

If you’re an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability.

Drawing from her experience writing ten books, ghostwriting for high-level leaders, and helping entrepreneurs craft seven-figure messages, Aurora explains why most authors undersell the true value of their books and how to fix it. She also reveals the simple storytelling strategies that make your book, and your interviews, memorable, magnetic, and marketable.

With host Tom Schwab, Aurora breaks down how podcast interviews can become the most powerful tool in your book-launch toolbox. Including how to use podcasts to build anticipation months before your release date, why appearing on shows early gives you a strategic edge, and how the best authors reverse-engineer their books into marketing funnels that generate authority, clients, and profits 24/7.

Timestamps From This Episode:

[03:07] Books as an appetizer to your business

[08:10] Podcasts as a bestseller strategy

[16:16] Books as authority builders and expertise signal

[19:25] Leveraging search engines and platforms

[23:29] AI vs human expertise in writing and pitching

Resources From This Episode:

SamePagePublishing.com

InterviewValet.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.