Understanding Your Tone of Voice On Every Podcast Interview with Darren Horwitz

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing knowledge, they're about building trust and human connection. And that trust lives in your tone.

Darren explains how leading brands spend thousands documenting their tone of voice to ensure consistency across teams, platforms, and customer experiences. He breaks down how tone, unlike your brand logo and colors, is often undocumented, yet critical to how your message is received. From ghostwritten books that don’t quite sound like the author to social media posts that miss the mark, tone mismatches can erode the trust you've worked hard to build.

Tom shares how Interview Valet is using tone of voice audits to help clients get more from their podcast interviews, aligning content with brand voice to attract the right clients and deliver a consistent experience across every touchpoint.

Timestamps From this Episode:

[02:29] How tone affects brand perception and audience trust.

[09:44] Evaluating tone consistency that builds content consistency.

[16:02] Reflection of tone awareness by evaluating your past content.

[22:05] Capturing key stories that support your company’s point of view.

[25:19] The framework for tone of voice.

Resources From This Episode:

linkedin.com/in/DarrenHorwitz

InterviewValet.com/TOV

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