Use Targeted Podcast Interview As A Powerful Marketing Channel

Podcast Equipment Episodes

123
April 7, 2026

Video Authority: The Art and Science of Converting Viewers Into Clients with Aleric Heck

Build authority on video with Aleric Heck, founder of AdOutreach and author of Video Authority. If you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. With host Tom Schwab, Aleric explains how to use video on YouTube and beyond as a genuine client acquisition system. Aleric shares his firsthand proof: a 600K-subscriber channel generated far less revenue than an 83K-subscriber channel built intentionally for ideal clients. The lesson? Start with the end in mind...
115
Feb. 10, 2026

Your Lack Of Camera Confidence Could Be Seen As A Lack Of Business Expertise

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don’t like how you look on camera? You’re not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matters when showing up on camera. From camera angles, lighting, and audio to posture, energy, and mindset, Jeff shares practical ways to look confident, credible, and authentic without feeling fake. With host Tom Schwab, he explains why this isn’t about vanity, it’s about a...
76
May 13, 2025

Understanding Your Tone of Voice On Every Podcast Interview with Darren Horwitz

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing knowledge, they're about building trust and human connection. And that trust lives in your tone. Darren explains how leading brands spend thousands do...
62
Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...
3
Dec. 18, 2024

Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed

Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important....
22
May 1, 2024

The Missing Link To Getting Results From Your Podcast Interviews

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...
9
Jan. 31, 2024

Turn Passive Listeners To Active Leads: The Podcast Interview Welcome Page

Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between that...