Podcast ROI: Where to Use Your Interviews for Maximum Impact

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews.

Chloe shares why repurposing is not just an afterthought, it’s a critical part of your content strategy. Together, she and Tom explore how to transform every podcast appearance into evergreen marketing fuel. You’ll hear practical tips on how to use interview clips, quote graphics, blog posts, lead magnets, email signatures, and even book chapters, all starting with a single interview.

From creating a multi-touch social strategy to using interviews in your nurture sequences and on your website, this episode is full of actionable ways to amplify your authority and extend the value of your conversations.

If you’ve ever wondered, “How do I get more from the interviews I’m already doing?”—this episode gives you the blueprint. Tune in, take notes, and get ready to stop leaving gold on the table.

Timestamps From This Episode:

[02:22] Repurposing As A Strategy, Not An Afterthought

[05:42] The Joe Rogan Effect – The power of repurposed content

[12:09] LinkedIn posting best practices

[23:08] Showcasing your media appearances on your website

[27:43] Why you need to be transcribing your interviews for content creation

Resources From This Episode:

InterviewValet.com/Chloe

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.