From Predictions to Proof: Revisiting 2025 Marketing Forecasts One Year Later

Every December, marketers make bold predictions about what’s coming next. Very few ever come back to admit whether they were right or completely wrong.

Host Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to do exactly that. Together, they revisit the eight predictions they made a year ago about marketing, podcasting, and business growth, and grade themselves honestly on how 2025 actually unfolded.

From the dominance of AI in marketing, to why collaborative content is outperforming solo content, and why the shift from the attention economy to the trust economy is no longer theoretical.

Their conversation challenges common assumptions around efficiency, authenticity, and planning. Was doing more actually better? Did efficiency help or hurt effectiveness? And why rigid annual marketing plans are giving way to agile, quarterly “lightning strike” strategies.

Timestamps From This Episode

[01:07] Prediction 1: AI Will Dominate Marketing and Search

[02:26] Prediction 2: The Rise of LMO (Language Machine Optimization)

[05:50] Prediction 3: Collaborative Content Will Outperform Solo Content

[08:40] Prediction 4: Video Content Will Explode, Especially Short-Form Clips

[13:35] Prediction 5: Shift from Attention Economy to Trust Economy

[17:01] Prediction 6: Authenticity Will Outperform Perfection

[20:04] Prediction 7: From Abundance to Efficiency

[24:52] Prediction 8: Strategic Quarterly Campaign Planning

Resources From This Episode:

InterviewValet.com

PodcastInterviewMarketing.com

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