Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

The AI and Innovation Paradox: Balancing Technology and Human Touch with Jeff Sesol
Sept. 23, 2025

The AI and Innovation Paradox: Balancing Technology and Human Touch w…

Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, ...

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The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan
Sept. 16, 2025

The Existing Marketing Trap: How to Stop Competing and Start Category…

What if the biggest reason your marketing isn’t working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pira...

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Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit
Sept. 9, 2025

Making ChatGPT Your Best Referral Source: From The Build A Better Age…

This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make C...

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How To Get The Interview You Actually Want As A Guest
Sept. 2, 2025

How To Get The Interview You Actually Want As A Guest

You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and ...

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Anti-Networking: One Podcast Conversation Beats One Month of Networking Events
Aug. 26, 2025

Anti-Networking: One Podcast Conversation Beats One Month of Networki…

If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digita...

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Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan
Aug. 19, 2025

Smart Business Owners Invest in Centers of Influence, Not Followers w…

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from ...

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From Underdog to Category Leader: Marketing for the Little “e” Entrepreneur with Iron Mike Steadman
Aug. 12, 2025

From Underdog to Category Leader: Marketing for the Little “e” Entrep…

If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom...

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AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Growth with John Rossman
Aug. 5, 2025

AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Gr…

Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intell...

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A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score
July 29, 2025

A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority…

This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing wit...

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Traditional Media vs Podcasts: Which One Will Move The Needle In Your Business?
July 22, 2025

Traditional Media vs Podcasts: Which One Will Move The Needle In Your…

If you’ve ever been on radio or TV, or had media training that left you feeling “ready” for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brook...

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Stop Telling Your Story: The Most Common Podcast Guest Mistake
July 15, 2025

Stop Telling Your Story: The Most Common Podcast Guest Mistake

In this bold and brutally honest episode of The Podcast Interview Marketing Show , host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly...

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Podcast ROI: Where to Use Your Interviews for Maximum Impact
July 8, 2025

Podcast ROI: Where to Use Your Interviews for Maximum Impact

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversat...

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How to Organically Introduce a CTA That Converts on Podcast Interviews
July 1, 2025

How to Organically Introduce a CTA That Converts on Podcast Interviews

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that fee...

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The Power of Multiple Talents: Why Your Brand Needs More Than One Voice
June 24, 2025

The Power of Multiple Talents: Why Your Brand Needs More Than One Voi…

In this episode of The Podcast Interview Marketing Show , Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority:...

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What To Say On Podcasts: Messaging that Moves the Market
June 17, 2025

What To Say On Podcasts: Messaging that Moves the Market

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?” They break down h...

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How To Talk About Yourself On Podcasts Without Being Salesy
June 10, 2025

How To Talk About Yourself On Podcasts Without Being Salesy

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This convers...

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The Power of PR: Reputation Management Through Podcast Interviews
June 3, 2025

The Power of PR: Reputation Management Through Podcast Interviews

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on ...

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Execution Is The Real Differentiator: Turning Knowledge Into Results with Mark Donnigan
May 27, 2025

Execution Is The Real Differentiator: Turning Knowledge Into Results …

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a pow...

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From Curiosity to Community: How Conversations Drive Category Leadership with Pablo Gonzalez
May 20, 2025

From Curiosity to Community: How Conversations Drive Category Leaders…

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designi...

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Understanding Your Tone of Voice On Every Podcast Interview with Darren Horwitz
May 13, 2025

Understanding Your Tone of Voice On Every Podcast Interview with Darr…

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conve...

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Must-Have or Commodity? How Your Narrative Defines Your Category with John Rougeux
May 6, 2025

Must-Have or Commodity? How Your Narrative Defines Your Category with…

In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your...

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Name It, Claim It: What It Means To Be A Category Designer with Kevin Maney
April 29, 2025

Name It, Claim It: What It Means To Be A Category Designer with Kevin…

What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...

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Disruptive Statements On Podcast Interviews: Say Something Worth Remembering
April 22, 2025

Disruptive Statements On Podcast Interviews: Say Something Worth Reme…

Interview Valet’s Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout...

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How To Talk With Your Superconsumers To Drive More Profits With Category Pirate Eddie Yoon
April 15, 2025

How To Talk With Your Superconsumers To Drive More Profits With Categ…

If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard...

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