Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

Why Your Podcast Interview Marketing Isn't Working: The Marathon vs Sprint Mindset
Nov. 11, 2025

Why Your Podcast Interview Marketing Isn't Working: The Marathon vs S…

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet’s Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back th...

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Why Just Showing Up Isn’t Enough with Josh Cary
Nov. 4, 2025

Why Just Showing Up Isn’t Enough with Josh Cary

Most leaders think the work is done once they book the interview. But if you’re just showing up and talking, you’re leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Ent...

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The Rise of the Creator Capitalist with Christopher Lochhead
Oct. 28, 2025

The Rise of the Creator Capitalist with Christopher Lochhead

What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100 th episode to explore the radical shift reshapin...

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Stop Marketing Like It's Y2K: Building Authority With Modern Marketing
Oct. 21, 2025

Stop Marketing Like It's Y2K: Building Authority With Modern Marketing

If you’re still marketing like it’s the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet’s Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the ea...

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How AI Is Changing How Agencies Get Clients with Drew McLellan
Oct. 14, 2025

How AI Is Changing How Agencies Get Clients with Drew McLellan

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is resh...

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The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Converts with Ari Galper
Oct. 7, 2025

The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Con…

What if everything you’ve been taught about selling is wrong? The world’s number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he sh...

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Why Your Intuition Is Your Competitive Edge Beyond AI with Samantha Hartley
Sept. 30, 2025

Why Your Intuition Is Your Competitive Edge Beyond AI with Samantha H…

What if your most powerful asset as a consultant, coach, or professional service provider wasn’t your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script ...

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The AI and Innovation Paradox: Balancing Technology and Human Touch with Jeff Sesol
Sept. 23, 2025

The AI and Innovation Paradox: Balancing Technology and Human Touch w…

Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, ...

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The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan
Sept. 16, 2025

The Existing Marketing Trap: How to Stop Competing and Start Category…

What if the biggest reason your marketing isn’t working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pira...

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Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit
Sept. 9, 2025

Making ChatGPT Your Best Referral Source: From The Build A Better Age…

This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make C...

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How To Get The Interview You Actually Want As A Guest
Sept. 2, 2025

How To Get The Interview You Actually Want As A Guest

You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and ...

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Anti-Networking: One Podcast Conversation Beats One Month of Networking Events
Aug. 26, 2025

Anti-Networking: One Podcast Conversation Beats One Month of Networki…

If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digita...

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Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan
Aug. 19, 2025

Smart Business Owners Invest in Centers of Influence, Not Followers w…

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from ...

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From Underdog to Category Leader: Marketing for the Little “e” Entrepreneur with Iron Mike Steadman
Aug. 12, 2025

From Underdog to Category Leader: Marketing for the Little “e” Entrep…

If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom...

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AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Growth with John Rossman
Aug. 5, 2025

AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Gr…

Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intell...

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A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score
July 29, 2025

A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority…

This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing wit...

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Traditional Media vs Podcasts: Which One Will Move The Needle In Your Business?
July 22, 2025

Traditional Media vs Podcasts: Which One Will Move The Needle In Your…

If you’ve ever been on radio or TV, or had media training that left you feeling “ready” for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brook...

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Stop Telling Your Story: The Most Common Podcast Guest Mistake
July 15, 2025

Stop Telling Your Story: The Most Common Podcast Guest Mistake

In this bold and brutally honest episode of The Podcast Interview Marketing Show , host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly...

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Podcast ROI: Where to Use Your Interviews for Maximum Impact
July 8, 2025

Podcast ROI: Where to Use Your Interviews for Maximum Impact

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversat...

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How to Organically Introduce a CTA That Converts on Podcast Interviews
July 1, 2025

How to Organically Introduce a CTA That Converts on Podcast Interviews

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that fee...

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The Power of Multiple Talents: Why Your Brand Needs More Than One Voice
June 24, 2025

The Power of Multiple Talents: Why Your Brand Needs More Than One Voi…

In this episode of The Podcast Interview Marketing Show , Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority:...

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What To Say On Podcasts: Messaging that Moves the Market
June 17, 2025

What To Say On Podcasts: Messaging that Moves the Market

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?” They break down h...

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How To Talk About Yourself On Podcasts Without Being Salesy
June 10, 2025

How To Talk About Yourself On Podcasts Without Being Salesy

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This convers...

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The Power of PR: Reputation Management Through Podcast Interviews
June 3, 2025

The Power of PR: Reputation Management Through Podcast Interviews

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on ...

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