Episodes

This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means.   Podcast interview marketing is...

What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn’t the publisher’s responsibility to market your...

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...

What is a pre-call and why do I need to do it before my interview recording? This is one of the most common questions we hear from our guests. Not all shows require them but they offer a host of benefits. It creates a great opportunity for both the...

In this final installment of an impactful series, we hear from Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk on how to control your conversations with podcast interview marketing. Building on our earlier discussions, we've...

In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting...

In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling...

Too often in podcasting, we want to believe this is all entirely new. While the platform is fairly new, the foundation of why it works has been done before. It’s more evolutionary than revolutionary. Our guest Chris King brings an intriguing...

Interview Valet’s Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer,...

Join two Interview Valet podcast guesting experts, Claudia Maye and Chloe Williamson, in this conversation into the unexpected social benefits of podcasting. Together they explore how podcasts serve as a tool for exploring innovative ideas from...

Join Chloe Williamson as she talks with Interview Valet founder and CEO, Tom Schwab, in this deep dive discussion about aligning your business endeavors with the end goal in mind. Go behind the curtain to explore the intentional details of building...

Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who “owns” that episode and what rights do you have as a guest? No matter which side of the microphone you’re on, these are...

Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go. The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is here to share her fascinating journey...

In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an awe spiring, powerful...

Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being...

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a...

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...

AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution...

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwa. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal...

Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast...

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000...

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking...

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and...

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to...