Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

67
March 11, 2025

How To Better Track The Impact of Every Podcast Appearance

Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations...
66
March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...
65
Feb. 26, 2025

Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill Troy

What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...
Guest: Marketing
64
Feb. 19, 2025

From Introvert to Influencer: Personal Brand Growth via Podcasts with David Hall

Is podcasting only for extroverts? No.  It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth...
63
Feb. 12, 2025

Services Are Bought, Not Sold: Rethinking Professional Sales with Greg Alexander

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...
62
Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...
61
Jan. 29, 2025

What You Should Know Before Becoming A Podcast Guest

Looking to add podcast guest appearances to your marketing channel? Even seasoned guests will want to hear this conversation with host Tom Schwab and Interview Valet Operations Manager Jessica Morgan. Where they address the essentials you need to know...
60
Jan. 22, 2025

Calm the Nerves, Crush the Mic: Confidence Strategies for Podcast Guests with Melissa Entzminger

Award-winning presenter and speech coach, Melissa Entzminger, talks with host Tom Schwab about tackling one of the most common challenges for podcast guests: calming those pre-interview nerves. Melissa shares her expertise in turning nervous energy...
Guest: Introverts
59
Jan. 15, 2025

The Art of the Soundbite: Creating Powerful Impact in Podcast Interviews with Michelle Prince

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares...
58
Jan. 8, 2025

Multiply Your Results and Impact From Podcast Guest Appearances with Beth Trejo

Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of...
57
Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....
56
Dec. 25, 2024

How To Stay Relevant In A Rapidly Changing Digital Landscape

Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO to...
3
Dec. 18, 2024

Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed

Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important....
2
Dec. 11, 2024

How To Craft An Authentic Connection on Podcasts with Whitney Hahn

The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest....
1
Dec. 4, 2024

What We Learned Our First Year In Podcasting

In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting....
52
Nov. 27, 2024

Reducing Your High Touch Sales Cycle With Podcasts

We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table....
51
Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryce Henson

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...
50
Nov. 13, 2024

What To Know Before Your First Podcast Interview

Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest....
49
Nov. 6, 2024

Timeline To Results With Your Podcast Guest Appearances

Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the...
48
Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...
47
Oct. 23, 2024

How To Build Your Marketing Funnel For Podcast Guesting

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...
46
Oct. 16, 2024

Unlocking the Introvert's Edge in Podcasting with Matthew Pollard

Host Tom Schwab is joined by the acclaimed author and expert, Matthew Pollard. Known for his groundbreaking work, "The Introvert's Edge," Matthew challenges the typical stereotypes about success in marketing and podcasting. Contrary to the popular...
45
Oct. 9, 2024

Maximize Your Podcast Interviews By Mastering Promotion

There’s podcast guesting and then there’s podcast interview marketing. Getting maximum results isn’t only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we...
44
Oct. 2, 2024

Podcast Interviews Will Not Work For Your Business If...

Podcast guesting works for everyone! If you’ve been sold this line by a booking agency then you’ve been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn’t for...