Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

43
Sept. 25, 2024

Don't Say That: How To Avoid Violating FTC Guidelines

What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But...
42
Sept. 18, 2024

Harnessing Generative AI Into Your Lead Referral Source with Language Model Optimization

The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or...
41
Sept. 11, 2024

Adversity to Opportunity: Integrating Podcast Guesting Into Your Business

Everyone faces adversity and challenges in life and business. But it’s our reaction to those obstacles that determine success or failure. In this episode, Interview Valet’s Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster...
40
Sept. 4, 2024

How To Stand Out: Becoming Unignorable In A Crowded Marketplace

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks...
39
Aug. 28, 2024

Behind The Curtain: Preparing For Your First Podcast Interview

Interview Valet team member Kristen Nolan is put in the hot seat with Tom Schwab with a podcast interview walkthrough interview. Together they show a behind-the-scenes look at a mock interview so that first-time guests can go into their first guest...
38
Aug. 21, 2024

Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts

This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means.   Podcast interview marketing is...
37
Aug. 14, 2024

How To Transform Your Book Into 18 Streams of Income

What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn’t the publisher’s responsibility to market your...
36
Aug. 7, 2024

They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...
35
July 31, 2024

What Is A Podcast Interview Pre-Call and Why Are They Valuable?

What is a pre-call and why do I need to do it before my interview recording? This is one of the most common questions we hear from our guests. Not all shows require them but they offer a host of benefits. It creates a great opportunity for both the...
34
July 24, 2024

Control Your Conversation With Podcast Interview Marketing: Part 3

In this final installment of an impactful series, we hear from Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk on how to control your conversations with podcast interview marketing. Building on our earlier discussions, we've...
33
July 17, 2024

Control Your Conversions With Podcast Interview Marketing: Part 2

In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting...
32
July 10, 2024

Control Your Crowd With Podcast Interview Marketing: Part 1

In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling...
31
July 3, 2024

Lessons Learned From AM Radio For Podcast Guests

Too often in podcasting, we want to believe this is all entirely new. While the platform is fairly new, the foundation of why it works has been done before. It’s more evolutionary than revolutionary. Our guest Chris King brings an intriguing...
30
June 26, 2024

How Podcast Interviews Build Trust and Credibility for Health and Wellness Brands

Interview Valet’s Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer,...
29
June 19, 2024

Expand Your Knowledge and Curiosity: The Social Benefits of Podcasting

Join two Interview Valet podcast guesting experts, Claudia Maye and Chloe Williamson, in this conversation into the unexpected social benefits of podcasting. Together they explore how podcasts serve as a tool for exploring innovative ideas from...
28
June 12, 2024

Build Your Business Toward Freedom With Podcast Interview Marketing

Join Chloe Williamson as she talks with Interview Valet founder and CEO, Tom Schwab, in this deep dive discussion about aligning your business endeavors with the end goal in mind. Go behind the curtain to explore the intentional details of building...
27
June 5, 2024

Legal Considerations Around Podcast Guesting with The Podcast Lawyer Gordon Firemark

Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who “owns” that episode and what rights do you have as a guest? No matter which side of the microphone you’re on, these are...
26
May 29, 2024

Making The Shift From Podcast Guest to Podcast Host

Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go. The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is here to share her fascinating journey...
25
May 22, 2024

Navigating Tough or Uncomfortable Conversations on Podcasts

In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an awe spiring, powerful...
24
May 15, 2024

Positioning Your Podcast Interviews To Reach A Global Audience

Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being...
23
May 8, 2024

Establish Thought Leadership and Credibility With Podcast Interviews

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a...
22
May 1, 2024

The Missing Link To Getting Results From Your Podcast Interviews

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom...
21
April 24, 2024

How To Leverage AI To Maximize Your Podcast Interviews

AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution...
20
April 17, 2024

The Art of the Anecdote with Dr. Adrian McIntyre

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwa. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal...