What To Say On Podcasts: Messaging that Moves the Market

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?”

They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They explore the power of intentional communication, how to position yourself as a go-to expert without sounding self-promotional, how to frame your story in a way that’s clear, compelling, and memorable, and how to speak from experience to earn trust and spark action. From understanding the importance of defining your “box”, or category, to using relatable client stories and bold point-of-view statements, Chloe shares what it really takes to show up with authenticity and impact.

If you’ve ever felt stuck trying to articulate your message, or if you're looking to make your interviews not only resonate—but move your market—this episode is for you.

Timestamps From This Episode:

[01:22] Common messaging challenges – balancing personal story vs value.

[07:55] Using category design to help audiences understand your expertise and messaging context.

[11:42] Using “I” messaging to establish expertise and authenticity.

[19:36] Being relatable and focusing on the client as the hero, not on name-dropping. 

[23:06] Crafting natural, authentic messaging to better connect with your audience.

Resources From This Episode:

InterviewValet.com/chloe

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.