Traditional Media vs Podcasts: Which One Will Move The Needle In Your Business?

If you’ve ever been on radio or TV, or had media training that left you feeling “ready” for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcasting space.

Together, they unpack why podcast interviews aren't just a different format, they're a dramatically more powerful platform for expert positioning and lead generation. Discover why podcast listeners are more intentional and engaged, how the long-form and conversational nature of podcasting creates authenticity and trust, and why repurposing podcast content is a goldmine compared to fleeting traditional media hits.

You’ll also hear tips on making your interviews evergreen, the power of borrowed trust from hosts, and how podcasts influence not just your audience, but AI that’s indexing your voice and message for years to come.

Timestamps From This Episode:

[02:04] Comparison of passive radio/TV audiences vs intentional, engaged podcast listeners.

[09:11] Format, time constraints, and accessibility – Podcasts offer flexible formats, making it more accessible for guests and audiences.

[17:48] Repurposing and guest rights to content.

[24:51] Podcasts allow guests to own their narrative and brand image.

[28:36] AI, searchability, and online footprint

Resources From This Episode

InterviewValet.com/Liz

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.