Stop Telling Your Story: The Most Common Podcast Guest Mistake

In this bold and brutally honest episode of The Podcast Interview Marketing Show, host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story.

We've all heard the advice, "just tell your story." But Tom and Kristen unpack how that advice can derail your interview, bore your listeners, and completely miss the mark when it comes to building authority and driving results. This conversation dives into the difference between ego-driven storytelling and value-driven insight, and why your autobiography isn’t the hook that converts listeners into leads.

They explore why listeners tune in to learn (not to hear a resume) and offer clear guidance on how to weave your personal experiences into a larger narrative that solves problems, demonstrates your expertise, and speaks directly to your ideal audience. You’ll learn how to shift from self-promotion to service, how to tailor your message with relevance and empathy, and how to use storytelling strategically rather than generically.

Timestamps From This Episode

[02:27] Why origin stories fail to engage your audience.

[08:11] The power of “I believe” statements and using stories to support, not lead, your message.

[16:05] How understanding a show’s host creates rapport and relevance during interviews.

[18:42] Why listeners tune you out.

[24:07] How to weave in your story effectively.

Resources:

InterviewValet.com/Kristen

PodcastInterviewMarketing.com

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