Stop Marketing Like It's Y2K: Building Authority With Modern Marketing

If you’re still marketing like it’s the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet’s Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one where trust trumps attention, and relationships outperform reach.

From the death of keywords and vanity metrics to the rise of trust-based, human-driven marketing, Tom and Tiffany reveal why your website traffic doesn’t matter like it used to and how AI is now indexing and recommending podcast interviews as credible sources of expertise. You’ll learn why long-form, human-created conversations (like podcasts) are becoming the new authority signals that both people and AI trust most.

Whether you’re a coach, consultant, author, or B2B service professional trying to stay relevant, this episode challenges you to stop measuring outdated metrics and start focusing on authentic authority. Because in 2025 and beyond, it’s not about being louder, it’s about being trusted.

Timestamps From This Episode:

[02:25] Lessons learned from the dot-com boom

[06:09] Trust over attention is the new currency

[11:57] AI’s impact on search and ranking

[18:58] Mass email & generic outreach is dead

[26:20] Optimizing for value and profits, not just leads

Resources From This Episode

InterviewValet.com/Tiffany

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.