How To Talk About Yourself On Podcasts Without Being Salesy

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity and purpose. Together, they break down what it means to connect meaningfully with listeners and how to share your expertise in a way that builds trust rather than resistance.

With Kristen, Tom explores the shift from trying to build credibility to creating a genuine connection, the importance of framing your message around the listener's problem, and how to structure a call-to-action that feels natural and helpful. Throughout the discussion, they highlight real-world examples and common mistakes, like the five deadly sins that make guests sound pushy or unprepared, and offer practical advice on how to avoid them. This episode is a must-listen for anyone looking to leverage podcast interviews to grow their business with integrity, empathy, and impact.

Timestamps From This Episode:

[02:49] Connection, relatable problems, and organic mentions of products over self-promotion

[06:12] Host/Guest tips for aligning expectations before recording.

[13:42] Avoiding your boilerplate sales pitch by customizing your stories for your audience.

[15:25] The five deadly sins of podcast selling.

[29:29] How to identify and serve your super consumers.

Resources From This Episode:

InterviewValet.com/Kristen

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.