How Podcasts Open Doors To Strategic Partnerships with Giuseppe Grammatico

The true ROI of podcast interviews isn’t downloads or leads, according to franchise expert Giuseppe Grammatico. It’s relationships.

Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the microphone. If you’re ready to move beyond chasing metrics and start building meaningful connections that fuel lasting business growth, this episode is a must-listen.

Timestamps From This Episode:

[01:24] Relationships as the ultimate currency

[07:48] Intentional relationship building as a guest and host

[13:28] Referrals over ads – trust of recommendations

[16:46] The magic of post-show conversations

[26:40] Consistency and brand recognition

Resources From This Episode:

GGTheFranchiseGuide.com

InterviewValet.com

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.