From Curiosity to Community: How Conversations Drive Category Leadership with Pablo Gonzalez

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to create a new category, you play your own game on your own terms.

Pablo shares how he's transformed the art of conversation into a scalable business strategy, building thriving communities that drive real results for nonprofits, real estate firms, and venture-backed startups. As a Chief Evangelist, he explains how trust, not automation or algorithms, is the real engine of growth, and how podcast interviews can be used not just to promote ideas, but to ignite movements. This conversation unpacks how a well-crafted point of view, consistently shared and authentically evangelized, becomes the foundation of category leadership.

Timestamps From This Episode:

[04:08] The value of community.

[06:12] Trust as a metric.

[10:02] Leveraging conversations as a strategy.

[17:54] Conversations as a pathway to category leadership.

[21:24] The noble fool concept.

Resources From This Episode:

LinkedIn.com/in/PabloTheConnector

InterviewValet.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.