Branding Basics Before Your First Podcast Interview

What if your next podcast interview wasn’t just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks with host Tom Schwab to unpack the branding fundamentals every guest needs before hitting record.

Together, they explore why your brand is far more than your logo, color palette, or fonts. It’s the promise you make, and the experience you consistently deliver across every touchpoint: podcasts, emails, websites, and conversations. Drawing from her experience leading hundreds of client campaigns, Liz breaks down how to define your voice attributes, build trust through consistency, and ensure your messaging sounds like you, not an intern, not AI, and definitely not a pushy salesperson.

Timestamps From This Episode:

[02:12] Intentionally defining a consistent brand voice across all communications.

[08:43] Storytelling and audience resonance for better results.

[12:11] Using disruptive statements to engage listeners and differentiate your brand.

[19:26] Authenticity in messaging that reflects a real person, not AI generic content.

[25:40] Crafting intentional sound bites to maximize impact and shareability.

Resources From This Episode:

InterviewValet.com/Liz

PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.