How to Organically Introduce a CTA That Converts on Podcast Interviews
What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step.
Together, they unpack how to lead with intention before ever hitting record, why offering a “small yes, medium yes, and heck yes” gives your audience options that meet them where they are, and why podcast interviews are conversations, not commercials. Tiffany shares practical tips on how to integrate your CTA organically, how to avoid dated or ineffective closing lines, and how a thoughtful welcome page can keep your calls to action evergreen and effective.
If you’ve ever stumbled when asked, “Where can our listeners find you?”, this episode gives you a smarter way forward.
Timestamps From This Episode:
[02:16] Podcast interviews vs sales calls
[05:39] Avoiding sales tactics and language during your interviews
[10:18] The three yeses approach to making a call to action
[15:47] CTAs that don’t work on podcasts
Resources From This Episode:
InterviewValet.com
PodcastInterviewMarketing.com
Looking For More?
Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.
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