Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

July 29, 2025

A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority…

This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with...

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July 22, 2025

Traditional Media vs Podcasts: Which One Will Move The Needle In Your…

If you’ve ever been on radio or TV, or had media training that left you feeling “ready” for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brook...

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July 15, 2025

Stop Telling Your Story: The Most Common Podcast Guest Mistake

In this bold and brutally honest episode of The Podcast Interview Marketing Show , host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly...

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July 8, 2025

Podcast ROI: Where to Use Your Interviews for Maximum Impact

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversat...

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July 1, 2025

How to Organically Introduce a CTA That Converts on Podcast Interviews

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that fee...

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June 24, 2025

The Power of Multiple Talents: Why Your Brand Needs More Than One Voi…

In this episode of The Podcast Interview Marketing Show , Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority:...

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June 17, 2025

What To Say On Podcasts: Messaging that Moves the Market

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?” They break down h...

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June 10, 2025

How To Talk About Yourself On Podcasts Without Being Salesy

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This convers...

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June 3, 2025

The Power of PR: Reputation Management Through Podcast Interviews

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on ...

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May 27, 2025

Execution Is The Real Differentiator: Turning Knowledge Into Results …

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a pow...

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May 20, 2025

From Curiosity to Community: How Conversations Drive Category Leaders…

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designi...

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May 13, 2025

Understanding Your Tone of Voice On Every Podcast Interview with Darr…

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conve...

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May 6, 2025

Must-Have or Commodity? How Your Narrative Defines Your Category with…

In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your...

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April 29, 2025

Name It, Claim It: What It Means To Be A Category Designer with Kevin…

What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...

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April 22, 2025

Disruptive Statements On Podcast Interviews: Say Something Worth Reme…

Interview Valet’s Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout...

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April 15, 2025

How To Talk With Your Superconsumers To Drive More Profits With Categ…

If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard...

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April 8, 2025

The Future of Marketing: Audience Intelligence and Podcast Guesting w…

A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they...

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April 1, 2025

The Power of Practice: How Mock Interviews Build Confidence

Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn’t have to be. In this episode of The Podcast Interview Marketing Show, host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview...

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March 25, 2025

How Non-Fiction Authors Can Use Podcasting to Launch and Promote Book…

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

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March 18, 2025

How to Find Your Voice: Storytelling Techniques That Resonate with Ma…

What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to...

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March 11, 2025

How To Better Track The Impact of Every Podcast Appearance

Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations...

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March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

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Feb. 26, 2025

Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill …

What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...

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Feb. 19, 2025

From Introvert to Influencer: Personal Brand Growth via Podcasts with…

Is podcasting only for extroverts? No.  It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth...

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