Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

June 10, 2025

How To Talk About Yourself On Podcasts Without Being Salesy

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This convers...

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June 3, 2025

The Power of PR: Reputation Management Through Podcast Interviews

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on ...

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May 27, 2025

Execution Is The Real Differentiator: Turning Knowledge Into Results …

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a pow...

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May 20, 2025

From Curiosity to Community: How Conversations Drive Category Leaders…

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designi...

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May 13, 2025

Understanding Your Tone of Voice On Every Podcast Interview with Darr…

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conve...

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May 6, 2025

Must-Have or Commodity? How Your Narrative Defines Your Category with…

In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your...

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April 29, 2025

Name It, Claim It: What It Means To Be A Category Designer with Kevin…

What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...

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April 22, 2025

Disruptive Statements On Podcast Interviews: Say Something Worth Reme…

Interview Valet’s Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout...

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April 15, 2025

How To Talk With Your Superconsumers To Drive More Profits With Categ…

If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard...

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April 8, 2025

The Future of Marketing: Audience Intelligence and Podcast Guesting w…

A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they...

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April 1, 2025

The Power of Practice: How Mock Interviews Build Confidence

Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn’t have to be. In this episode of The Podcast Interview Marketing Show, host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview...

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March 25, 2025

How Non-Fiction Authors Can Use Podcasting to Launch and Promote Book…

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

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March 18, 2025

How to Find Your Voice: Storytelling Techniques That Resonate with Ma…

What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to...

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March 11, 2025

How To Better Track The Impact of Every Podcast Appearance

Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations...

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March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

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Feb. 26, 2025

Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill …

What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...

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Feb. 19, 2025

From Introvert to Influencer: Personal Brand Growth via Podcasts with…

Is podcasting only for extroverts? No.  It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth...

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Feb. 12, 2025

Services Are Bought, Not Sold: Rethinking Professional Sales with Gre…

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...

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Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...

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Jan. 29, 2025

What You Should Know Before Becoming A Podcast Guest

Looking to add podcast guest appearances to your marketing channel? Even seasoned guests will want to hear this conversation with host Tom Schwab and Interview Valet Operations Manager Jessica Morgan. Where they address the essentials you need to know...

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Jan. 22, 2025

Calm the Nerves, Crush the Mic: Confidence Strategies for Podcast Gue…

Award-winning presenter and speech coach, Melissa Entzminger, talks with host Tom Schwab about tackling one of the most common challenges for podcast guests: calming those pre-interview nerves. Melissa shares her expertise in turning nervous energy...

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Jan. 15, 2025

The Art of the Soundbite: Creating Powerful Impact in Podcast Intervi…

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares...

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Jan. 8, 2025

Multiply Your Results and Impact From Podcast Guest Appearances with …

Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of...

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Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

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