Use Targeted Podcast Interview As A Powerful Marketing Channel

Marketing Episodes

Oct. 21, 2025

Stop Marketing Like It's Y2K: Building Authority With Modern Marketing

If you’re still marketing like it’s the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet’s Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the ea...

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Oct. 14, 2025

How AI Is Changing How Agencies Get Clients with Drew McLellan

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is resh...

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Oct. 7, 2025

The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Con…

What if everything you’ve been taught about selling is wrong? The world’s number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he sh...

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Sept. 16, 2025

The Existing Marketing Trap: How to Stop Competing and Start Category…

What if the biggest reason your marketing isn’t working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pira...

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Sept. 9, 2025

Making ChatGPT Your Best Referral Source: From The Build A Better Age…

This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make C...

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Aug. 26, 2025

Anti-Networking: One Podcast Conversation Beats One Month of Networki…

If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digita...

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Aug. 19, 2025

Smart Business Owners Invest in Centers of Influence, Not Followers w…

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from ...

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Aug. 12, 2025

From Underdog to Category Leader: Marketing for the Little “e” Entrep…

If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom...

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July 29, 2025

A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority…

This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing wit...

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July 1, 2025

How to Organically Introduce a CTA That Converts on Podcast Interviews

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that fee...

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June 24, 2025

The Power of Multiple Talents: Why Your Brand Needs More Than One Voi…

In this episode of The Podcast Interview Marketing Show , Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority:...

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June 17, 2025

What To Say On Podcasts: Messaging that Moves the Market

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?” They break down h...

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May 27, 2025

Execution Is The Real Differentiator: Turning Knowledge Into Results …

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a pow...

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April 29, 2025

Name It, Claim It: What It Means To Be A Category Designer with Kevin…

What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...

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April 15, 2025

How To Talk With Your Superconsumers To Drive More Profits With Categ…

If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard...

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April 8, 2025

The Future of Marketing: Audience Intelligence and Podcast Guesting w…

A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they...

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March 25, 2025

How Non-Fiction Authors Can Use Podcasting to Launch and Promote Book…

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

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March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

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Feb. 12, 2025

Services Are Bought, Not Sold: Rethinking Professional Sales with Gre…

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...

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Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...

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Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

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Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryc…

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

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Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

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Oct. 23, 2024

How To Build Your Marketing Funnel For Podcast Guesting

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...

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