Category Design Episodes
From Underdog to Category Leader: Marketing for the Little “e” Entrep…
If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom...
A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority…
This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing wit...
From Curiosity to Community: How Conversations Drive Category Leaders…
Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designi...
Must-Have or Commodity? How Your Narrative Defines Your Category with…
In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your...
Name It, Claim It: What It Means To Be A Category Designer with Kevin…
What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a...
How To Talk With Your Superconsumers To Drive More Profits With Categ…
If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard...
Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill …
What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...
How To Stand Out: Becoming Unignorable In A Crowded Marketplace
One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks...
The Podcast Guesting Manifesto with Paul Colligan
There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking...